Google Ad Associate (Fashion)

Google Ads Associate (Fashion & Lifestyle)

Location: Chattarpur, New Delhi (As per company policy)

Salary: 35,000 - 40,000 per month

Employment Type: Full-time

About Code to Couture

At Code to Couture, we bridge the gap between "The Code" (data-driven strategy) and "Couture" (creative excellence). We are a specialized digital agency dedicated to elevating fashion brands through bespoke marketing solutions. We don't just run ads; we craft digital narratives that convert window shoppers into brand loyalists.

The Role

We are looking for a Google Ads Associate who lives and breathes both spreadsheets and style trends. You will be responsible for managing end-to-end PPC campaigns for a portfolio of premium fashion labels. Your goal is to ensure every rupee spent translates into high-intent traffic and measurable ROAS (Return on Ad Spend).

Key Responsibilities

• Campaign Management: Set up, monitor, and optimize Search, Display, Video (YouTube), and Google Shopping (Performance Max) campaigns.
• Fashion-Centric Research: Conduct deep keyword research focusing on seasonal trends, fabric types, and designer-specific terminology.
• Ad Copywriting: Write compelling, on-brand ad copy that resonates with a fashion-conscious audience while adhering to Google's best practices.
• Merchant Center Oversight: Manage and optimize product feeds in Google Merchant Center to ensure high-visibility for "Shop the Look" queries.
• Data Analysis: Use Google Analytics 4 (GA4) to track buyer journeys, identify drop-off points, and suggest landing page improvements.
• A/B Testing: Continuously test ad creatives, headlines, and bidding strategies (ROAS vs. CPA) to maximize efficiency.
• Reporting: Create weekly and monthly performance reports using Looker Studio to provide actionable insights to clients.

Requirements & Skills

• Experience: 2-3 years of hands-on experience in Google Ads, preferably within the E-commerce or Fashion industry.
• Certifications: Google Ads Search, Display, and Video certifications are highly preferred.
• Analytical Mindset: Ability to crunch numbers and interpret data to make informed bidding decisions.
• Aesthetic Sense: Understanding of fashion branding-knowing that "luxury streetwear" requires a different tone than "bridal couture."
• Tools: Proficiency in Google Ads Editor, Google Merchant Center, GA4, and Keyword Planner. (Knowledge of SEMrush or Optmyzr is a plus).
• Communication: Excellent written and verbal English skills for client reporting and ad copywriting.

What's in it for you?

• Work with some of the most exciting emerging and established fashion labels in India.
• A creative work environment where "data" and "design" are treated with equal respect.
• Opportunity to lead strategy for high-budget seasonal launches and festive campaigns.

Alternatively, you can email your resume and cover letter on