Digital Marketing Specialist

Job Description Job Description

Job Overview

Be Strong International is seeking a highly skilled Digital Marketing Specialist to lead and execute the organization's digital marketing systems, campaigns, website optimization, analytics, and engagement strategies. This role is responsible for driving measurable growth in online visibility, audience engagement, lead generation, program participation, and conversions through effective use of CRM platforms, marketing automations, SEO, website management, and digital advertising.

Key Performance Priorities

(These will be used to qualify/measure a new hire during their probationary performance review)

1. CRM Strategy and Lifecycle Management - Own and optimize CRM platforms (HubSpot, GoHighLevel) to support the full audience journey from awareness to retention.
2. SEO and Performance Reporting - Support SEO efforts and monitor website/campaign performance using Google Analytics, Search Console, and CRM dashboards.
3. Website Management and User Experience - Manage and optimize the WordPress/Elementor website, ensuring responsive design, accessibility, and conversion rate optimization.
4. Marketing Automation and Funnel Optimization - Design and manage automated workflows, email sequences, and engagement funnels that drive conversions.
5. Digital Ad Campaign Execution and Lead Generation - Execute digital campaign strategies to generate qualified leads for programs, events, and initiatives.

Primary Responsibilities

• Develop, manage, and optimize Be Strong International's WordPress/Elementor website.
• Build and update webpages, landing pages, forms, and registration flows.
• Apply UX/UI principles to improve usability, accessibility, and conversion rates.
• Own CRM platforms (GoHighLevel, HubSpot), configure workflows, pipelines, and automations.
• Maintain clean and accurate CRM data through audits and governance.
• Support SEO improvements by optimizing content, metadata, and site structure.
• Configure and maintain analytics tools (Google Analytics 4, Search Console, Meta Business Suite).
• Build dashboards and reports to track engagement, conversions, and KPIs.
• Design and deploy email campaigns, newsletters, and automated sequences.
• Manage campaign calendars, segmentation, and performance optimization.
• Execute digital advertising campaigns across search, social, and partner channels.
• Conduct structured testing of headlines, calls to action, layouts, and funnels.
• Collaborate with internal teams to align digital initiatives with organizational goals.

Qualifications

• Bachelor's degree in Marketing, Web Development, Communications, Digital Media, Information Systems, Business, or related field.
• 3-5 years of experience in digital marketing, CRM management, or marketing automation.
• Strong writing skills and understanding of SEO fundamentals, keyword research, and technical SEO.
• Working knowledge of WordPress and Elementor for content updates.
• Experience building automated workflows and marketing funnels.
• Proficiency with Google Analytics and familiarity with Google Search Console.
• Ability to analyze data and translate insights into actionable strategies.
• Knowledge of UX/UI, responsive design, accessibility, and conversion rate optimization.
• Strong organizational, critical thinking, and communication skills.
• Ability to work independently and collaboratively.
• Portfolio of website or campaign work demonstrating competencies.
  

Preferred Skills:

• Experience with GoHighLevel, HubSpot, or comparable CRM platforms.
• Familiarity with AI tools for marketing efficiency and analytics.
• Graphic design experience (Canva, Adobe Creative Suite).
• Experience supporting nonprofit, education, or community based initiatives.
• Bilingual (Spanish or Creole) is a plus.