Area Sales Manager

About the Opportunity

Our client is a well-established national service provider with a reputation for delivering exceptional customer support, operational excellence and innovative solutions to businesses across the UK. As part of their continued growth strategy, they are seeking an ambitious and results-driven Area Sales Manager to take ownership of a high-potential territory and drive sustainable revenue growth.

The Role

As Area Sales Manager, you will be responsible for developing and executing a territory growth plan focused on new client acquisition, customer retention and account development. You will engage with businesses across a variety of sectors, identifying opportunities to improve operational efficiency, reduce costs and enhance service delivery through value-led commercial solutions.

You will manage the entire sales process, from prospecting and relationship building through to proposal creation, negotiation and implementation, ensuring customers receive a seamless experience throughout their journey.

Key Responsibilities

• Proactively identify, target and secure new business opportunities within your designated territory.
• Build, develop and maintain strong commercial relationships with key decision-makers and stakeholders.
• Create and deliver compelling, solution-focused sales proposals that clearly demonstrate commercial value.
• Develop a deep understanding of customer operations, challenges and objectives to provide tailored recommendations.
• Manage a structured sales pipeline, ensuring accurate forecasting and reporting through CRM systems.
• Consistently achieve and exceed revenue, margin and activity targets.
• Identify opportunities to grow spend within existing accounts and improve customer retention.
• Work collaboratively with internal departments to ensure exceptional customer service and successful delivery of solutions.
• Monitor market trends, competitor activity and regional opportunities to support business growth initiatives.
• Represent the business professionally at customer meetings, industry events and networking opportunities.

About You

• A proven track record of delivering and exceeding sales targets within a business-to-business environment.
• Strong new business development and account management experience.
• Excellent relationship-building, communication and negotiation skills.
• A consultative and value-led approach to selling.
• Strong commercial awareness and the ability to identify profitable growth opportunities.
• Experience using CRM systems to manage sales activity and customer engagement.
• Exceptional organisational and territory management skills.
• A full UK driving licence and willingness to travel regularly throughout the region.

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