SEO Assistant Manager

Help shape how millions of customers discover M&S online. As SEO Assistant Manager, you’ll bring together content, insight and creativity to improve organic visibility and create more useful, inspiring digital journeys across our UK and Ireland Fashion, Home & Beauty business. Working across Menswear, Kidswear and Third-Party Brands, you’ll collaborate with writers, editors, merchandisers, analysts and commercial teams to turn search opportunities into high-performing content. This is an exciting opportunity to make a visible impact, experiment with new ideas and help drive sustainable organic growth for one of the UK’s most recognised retailers.

Due to high interest, this role may close earlier than advertised. We recommend applying as soon as possible.

What you’ll do

Your key accountabilities will include

Optimise on-page content, including meta tags, headings, copy and internal links, across priority Fashion, Home & Beauty templates to improve SEO performance.

Lead editorial planning, content briefs and gap analysis, recommending evergreen topics that strengthen the content calendar and increase long-form visibility in search results.

Develop and refine topic clusters, aligning content updates with taxonomy improvements, category strategies and wider business priorities.

Use keyword, competitor and performance data to identify opportunities to improve content quality, site hygiene and internal linking, then report results and share actionable insights.

Coordinate large-scale content delivery with external copywriting partners and cross-functional teams, managing briefs, budgets and priorities while embedding SEO best practice.

Who you are

Your skills and experience will include

Demonstrable experience working in an SEO team or agency, with strong knowledge of content optimisation, search intent and on-page SEO factors.

A good understanding of ecommerce page types and how category, product and editorial content can be optimised for organic search.

A data-driven approach, with the ability to turn keyword, competitor and performance insights into clear recommendations and measure their impact.

Strong organisation and project-management skills, with confidence managing multiple priorities, large-scale content activity and complex data sets.

Clear, engaging communication and a collaborative approach, with excellent written English and the ability to build strong relationships across creative, analytical and commercial teams.

What’s in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

• 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

• Competitive holiday allowance with the option to buy more

• Discretionary bonus schemes linked to your performance and ours

• Strong pension and life assurance to help plan for the future

• Tailored induction and training to support your development from day one

• Exclusive perks and savings through our M&S Choices portal

• Market-leading family policies, including parental, adoption and neonatal leave

• 24/7 wellbeing support, including virtual GP access and mental health services

• One paid volunteer day a year to support a cause that matters to you

Everyone’s welcome

We are ambitious about the future of retail. We are disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We are transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

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