Digital Marketing Executive

Role Overview
The Talent Set are delighted to partner with a fantastic charity on a fantastic Digital Marketing Executive role. This position offers an exciting opportunity to develop and manage impactful paid social media, PPC campaigns, and email marketing initiatives within a valued charity organisation. The successful candidate will enhance brand visibility and engagement through strategic online campaigns.

Key Responsibilities

• Manage daily operations of paid social and PPC campaigns across platforms such as Google Ads, LinkedIn, and Meta, with a focus on driving registrations and raising awareness.
• Develop and advise on campaign budgets, audience targeting, testing strategies, and optimisation to maximise performance.
• Ensure media content complies with brand guidelines and best practices.
• Monitor campaign performance regularly, make ad hoc adjustments to optimise results, and respond to external factors influencing campaign success.
• Produce comprehensive reports and updates for stakeholders, summarising campaign progress and insights.
• Maintain adherence to budgetary constraints and platform rules and regulations.
• Keep up to date with the latest digital marketing trends, platform updates, and regulatory changes.
• Build and send targeted email communications using platforms such as ClickDimensions, optimising content for different audiences, and analysing email performance.
• Support wider marketing activities, including setting up webinars and assisting colleagues with marketing tasks, in line with organisational goals.
• Foster collaborative relationships across the wider Marketing and Communications Directorate, sharing insights and promoting best practices.
• Represent the charity professionally at meetings and events, acting as a positive ambassador for the organisation's mission.

Person Specification

• Proven experience in managing paid social media advertising and PPC campaigns across multiple platforms.
• Demonstrable experience in email marketing, including building, testing, and deploying email campaigns.
• Strong analytical skills with the ability to interpret data and optimise campaigns accordingly.
• Excellent organisational skills, with the ability to manage multiple campaigns simultaneously.
• Knowledge of best practices for digital content, audience segmentation, and campaign optimisation.
• Ability to communicate effectively with diverse internal and external stakeholders.
• High attention to detail, with a focus on compliance and brand consistency.
• Adaptability to new trends, platform updates, and changing regulations.
• Collaborative attitude and willingness to support wider marketing initiatives.

What's on Offer
Salary: £35000 - £37000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.