Marketing Manager IV

A client with Kforce is seeking a Marketing Manager IV to join their team in San Diego, CA.

Summary

As the Industry Solutions PMM team scales its portfolio and executes against an aggressive launch calendar, we're looking for an experienced, versatile Product Marketing Manager to serve as a utility player across the team - flexing into whichever vertical, campaign, or launch needs an extra set of expert hands. This role isn't owned by a single industry. You'll move fluidly across verticals and workstreams, partnering with vertical pod leads, sales enablement, and cross-functional stakeholders to keep GTM execution moving across the entire portfolio.

What You'll Do

Plug into active workstreams across Construction, Nonprofit, Franchise, Field Service, and Manufacturing, Healthcare, Professional Services as team capacity and priorities shift
Partner with vertical PMM pod owners to pick up campaign, launch, or content workstreams with minimal ramp time
Act as a force multiplier during high-intensity periods - major launches, event cycles (e.g., the client's Connect), and planning windows
Build GTM assets - positioning, messaging, JTBD frameworks, sales enablement content, demo narratives, and campaign copy - using the team's established frameworks and playbooks
Support event and field marketing moments with vertical-specific content: booth copy, demo outlines, and sales-facing proof points
Contribute to always-on workstreams such as competitive intelligence and analyst relations support as needed
Apply the team's GTM frameworks and naming/messaging standards consistently across verticals
Bachelor's degree in Marketing, Business, Communications, or a related field required
MBA or other advanced degree is a plus
8+ years of experience in product marketing or go-to-market roles
Proven ability to work across multiple product lines, verticals, or workstreams simultaneously - comfortable context-switching without sacrificing quality
Experience at a company that has gone through "verticalization" - building industry-specific go-to-market motions on top of a horizontal platform; no specific industry background required
Strong independent execution - able to take a brief and produce polished, launch-ready GTM assets with minimal oversight
Sharp written and verbal communication skills, with comfort operating in ambiguity and picking up new subject matter quickly
A collaborative, roll-up-your-sleeves mindset - equally comfortable executing tactical work and contributing to strategic frameworks
Nice to Have:
Prior experience in Construction, Nonprofit, Franchise, Field Service, and Manufacturing, Healthcare, Professional Services
Familiarity with mid-market ERP, accounting, or vertical SaaS platforms