Quick overview
Job description
About the Role
A construction technology company is looking for a Senior Product Marketing Manager to build and lead product marketing across multiple regions. You will help shape how construction businesses discover, evaluate, and adopt the company's products.
What You'll Do
Own positioning and messaging across customer segments, buyer personas, and markets.
Build the product marketing function, including its strategy, playbook, and operating practices.
Lead go-to-market planning and execution for product, partner, and feature launches.
Develop sales enablement resources such as competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
Design AI-enabled workflows for competitive monitoring, customer research, content creation, and sales enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss findings, and market signals into actionable insights.
Develop customer evidence and advocacy for references, case studies, and events.
Advise regional marketing managers on messaging and positioning.
What We're Looking For
Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries.
Experience building a product marketing function from the ground up and managing work across multiple regions.
Experience owning product marketing for SaaS businesses serving large organizations with fast-paced sales cycles, and contributing within both established and developing teams.
Ability to work independently and adapt in an evolving environment.
Construction technology, property technology, or related industry experience is beneficial.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
Must be authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with Austin, Texas as the primary location.