Digital Marketing Specialist

Description
Digital Media Manager - Contract, 3-5 Months+, Hybrid Schedule, Potential for Long-term! Responsibilities

• Manage and optimize paid search campaigns across Google Ads, including large-scale budgets.
• Monitor campaign performance, analyze results, and provide actionable optimization recommendations.
• Partner directly with Google's Account Team to maximize campaign effectiveness and ROI.
• Develop and deliver regular reporting, insights, and performance analyses to stakeholders.
• Export, analyze, and present campaign data using advanced Excel skills.
• Lead testing initiatives, campaign launches, and participation in alpha/beta marketing programs.
• Serve as project manager for new marketing campaigns and product launches.
• Support social media advertising efforts across Facebook, Instagram, TikTok, and X.
• Maintain affiliate marketing partnerships and support affiliate program initiatives.
• Collaborate cross-functionally with marketing, analytics, and data science teams.

Secondary Responsibilities

• Social Media Marketing (5%): Support campaigns across Facebook, TikTok, Instagram, and X. This area is teachable.
• Affiliate Marketing Management (5%): Maintain and strengthen affiliate partner relationships.

Requirements
Digital Media Manager - Contract, 3-5 Months+, Hybrid Schedule, Potential for Long-term!
Top 1, 2, 3 Requirements:

• 5+ years of digital media or paid search experience.
• Deep expertise in Google Ads and Paid Search campaign management, of budgets $100M+
• Advanced Excel skills with the ability to analyze and present complex data sets.
• PLUS -- Experience with social media advertising and affiliate marketing
• Software & Equipment: Equipment provided

Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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