Digital Individual Giving Coordinator

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Digital Coordinator - Foundation

• Ongoing, Full Time Role - 80 hours per fortnight with a monthly ADO
• Parkville location, with multiple public transport options available
• Up to $85,000 p.a (prorated for part time) + salary packaging + super + five weeks annual leave

The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients.
About the Team The Foundation team plays a critical role in supporting Peter Mac's world leading cancer research, treatment and care through philanthropy and community support. The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long term relationships with donors to help achieve ambitious fundraising outcomes.
About the Role Reporting to the Digital Manager, you'll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels. You'll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes.
This is an exciting opportunity for a digital marketer or fundraiser who enjoys combining creativity, technology and data to deliver meaningful results.
What You'll Be Doing

• Planning, building and optimising digital fundraising campaigns
• Managing paid digital advertising across platforms including Meta
• Developing engaging email, website, landing page and social media content
• Monitoring campaign performance and providing recommendations to improve results
• Conducting testing and optimisation activities to increase engagement and donations
• Collaborating with fundraising, communications, data and supporter engagement teams
• Supporting Foundation wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance.

About You You are a proactive, results driven digital professional with a passion for creating exceptional online experiences. You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes.
Our Benefits

• Generous salary packaging to increase your take home pay
• Discounted health insurance and eye care
• A comprehensive health and wellbeing program
• Public transport options at our doorstep and end of trip facilities for cyclists
• Onsite eateries and coffee shops and inviting rooftop garden spaces
• Pathways for professional development and new career opportunities
• Five weeks annual leave, 17.5% leave loading, monthly ADOs and purchased leave options
• Flexible, hybrid working arrangements

Inclusion and Belonging Peter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.
All appointments are made subject to a satisfactory police check, and may require a valid Working with Children Check. Many staff are required to be vaccinated against, or demonstrate immunity to, influenza, and a range of other diseases.
For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.
Hiring Manager: Joe Mayberry
Email:
Position Summary The Digital Coordinator will assist the Foundation in acquiring one-off and monthly donors, and maximising retention rates and income from existing donors, through digital activities such as social media engagement and advertising, email, SEO and SEM.
The Digital Coordinator will play a key role in delivering the Foundation's Digital Direct Marketing strategy by inspiring donors to give to vital cancer research via online channels of communication.
The role is responsible for coordinating all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising:

• automated communications
• web content

The role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting.
This role also plays a role in delivering the Foundation's social media strategies, including social media monitoring requirements.
Health and Allied Services, Managers and Administrative Workers (Victorian Public Sector) (Single Interest Employers) Enterprise Agreement
Classification or Salary Range HS3
Immunisation Category C
Key Relationships Internal

• Individual Giving Manager
• Fundraising Direct Mail Co ordinator
• Regular Giving Fundraising Co ordinator
• Communications Manager
• Digital Content and Communications Co ordinator
• Philanthropy and Fundraising Director
• Supporter Events and Community Fundraising team
• Database and Analytics teamSupporter Engagement team
• Executive Director
• Foundation staff

External

• General Public
• Donors
• External service providers

Skills

• A minimum of two years in a digital fundraising role, or in a direct marketing role with a digital component
• Strong understanding of digital fundraising principles and online user experience
• Strong data, analytical and reporting skills
• Digital marketing skills, including writing and uploading email and web copy
• Experience using marketing automation platforms and integrating multiple online platforms
• Experience in building, monitoring and optimising Facebook and other digital advertising campaigns, including purchasing media and tracking the sales funnel within these channels
• Knowledge of SEO and SEM
• Demonstrated ability to meet acquisition and retention KPIs
• Relevant tertiary qualifications
• An interest in cancer research

Key Accountabilities Acquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation's strategic objectives and operational KPIs.

• Digital acquisition campaign plans are developed and approved in line with operational plans and budgets
• Digital retention and upgrade journey plans are developed and approved in line with operational plans and budgets
• Digital personas and segments are developed to inform online acquisition and upgrade plans
• Testing of cross program (and cross platform) lead and conversion opportunities
• Acquisition, retention, upgrade and reactivation KPIs achieved

In line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans.

• Appropriate copy, images and video are delivered to support the objectives of the Individual Giving program, including support for offline appeals
• Agreed messaging is included in all relevant deliverables
• Approvals processes are followed for all deliverables
• Messaging is compliant with Peter Mac policy and procedures
• Messaging does not bring Peter Mac's reputation into disrepute

In line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program.

• Timely and high quality website pages are created, appropriately tested and approved
• Timely and high quality emails are built, appropriately tested and approved
• Timely and high quality automated journeys are created, appropriately tested and approved
• Timely and high quality social media content is uploaded, appropriately tested and approved
• Other digital content is uploaded as per briefs.
• Third party providers are engaged and managed to ensure content requirements are met.
• Digital content is compliant with Peter Mac policy and procedures and fundraising legislation and code of conduct.

In line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program.

• Webpage analytics are monitored on a weekly basis and reported to manager with insights and recommendations
• Social media community responses to program content (paid and unpaid) is monitored as per Social Media Community Management Guidelines
• Digital advertising campaign performance is monitored appropriately and reported to manager with recommendations
• Email performance is monitored appropriately and reported to manager with recommendations
• Carry out regular tests within digital channels to increase online engagement and income, and share these results across all programs
• Program KPIs reported in a timely and accurate manner
• Expenditure effectively managed . click apply for full job details