Digital Marketing Specialist

This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)

Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

Key Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
• Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
• Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
• Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
• Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.

Qualifications

• 1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
• Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
• Demonstrated understanding of how campaigns change when a budget grows five or ten times.
• Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
• Experience with campaigns for a US audience (Good to have).
• Experience with LinkedIn Ads or Reddit Ads (Good to have).
• Working knowledge of SEO (Good to have).

Benefits & Perks

• Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
• Opportunity to own two markets (India and the US) instead of a single campaign line.

Required Skills

Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing

Must-have skills

Performance Marketing, Google Ads, Meta Ad

Good-to-have skills

Google Analytics, SEO