Product Manager Marketing Cloud

RESPONSIBILITIES

Kforce has a client that is seeking a Product Manager Marketing Cloud in New York, NY.

REQUIREMENTS

Salesforce & Marketing Technology:

• Strong experience with Salesforce Marketing Cloud products and enterprise CRM ecosystems
• Hands-on or product ownership experience with Marketing Cloud Next/Agentforce Marketing, Marketing Cloud Engagement, Account Engagement, Data Cloud, Salesforce Campaigns, Flow, and Reports/Dashboards
• Understanding of customer data platforms, segmentation, consent management, identity resolution, personalization, and omnichannel marketing
• Experience with APIs, integration patterns, web forms, preference centers, and marketing data flows
• Knowledge of deliverability, sender reputation, domain configuration, and email/SMS operational practices is highly desirable

Product Management & Analysis:

• 8+ years of experience in Product Management, Business Analysis, CRM, Digital Marketing, or Marketing Technology
• 5+ years of experience delivering Salesforce or enterprise marketing technology solutions
• Experience conducting discovery, As-Is/To-Be analysis, Fit-Gap analysis, roadmap planning, prioritization, and business case development
• Ability to create BRDs, functional requirements, solution designs, user stories, acceptance criteria, UAT plans, and release documentation
• Experience working with globally distributed teams and senior business stakeholders

Marketing Domain Knowledge:

• Strong understanding of campaign management, customer journeys, lifecycle marketing, lead generation, nurture, personalization, and marketing operations
• Understanding of B2B and B2C marketing models, attribution, funnel conversion, lead management, and customer engagement metrics
• Familiarity with digital advertising, UTM tracking, forms, landing pages, campaign ROI, and CRM campaign attribution
• Experience balancing global standards with regional marketing, language, regulatory, and business requirements

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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