Paid Social Lead

About the role

We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth.

You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment.

What you'll do

• Own the paid social strategy for the UK market with a strong focus on Meta advertising
• Manage and optimise 7 figure monthly media budgets
• Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
• Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
• Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
• Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
• Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
• Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
• Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space

About you

• 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
• Proven experience managing and scaling large paid social budgets with clear commercial accountability
• Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
• Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
• Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
• Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
• Familiar with UK consumer behaviour and performance marketing best practices within the UK market
• Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
• Excellent communication and stakeholder management skills

Why join Eucalyptus?

Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.

Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.

What makes joining Eucalyptus unique:

• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
• Meaningful impact – Your work will directly influence patient outcomes and business growth
• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
• Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
• Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes