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New Car Sales Manager - Group1 Subaru Danvers

Group 1 Automotive, Inc.United States🇺🇸United StatesPosted Oct 6, 2026

Quick Overview

Seniority
Mid Senior
Work mode
Hybrid
Location
United States
Posted
13 hours ago
CRM

Job Description

Job Description
Job Description
Overview
Group1 Subaru is seeking an accomplished, highly motivated
New Car Sales Manager to join our leadership team in Danvers, Massachusetts. This is an opportunity for a proven automotive leader who wants more than simply managing a sales desk. We are looking for someone who can lead people, drive performance, develop talent, protect profitability, and deliver an exceptional customer experience while helping take an already successful Subaru operation to the next level.

As part of
Group 1 Automotive
, one of the largest automotive retail organizations in the country, this position offers the resources and career opportunities of a major publicly traded organization combined with the ability to make a significant impact at the dealership level. The successful candidate will be competitive, analytical, process-driven and highly engaged with both customers and employees. Most importantly, this individual must understand how to balance volume, gross, market share, customer experience and long-term profitability.

Responsibilities
The New Car Sales Manager will have direct responsibility for the performance of our new vehicle sales operation and will work closely with the General Manager, GSM, Finance, BDC and other department leaders.

Key responsibilities include

Lead the new vehicle sales team to achieve monthly and annual volume, gross profit, market share and manufacturer objectives
Drive consistent execution of the dealership's sales process from initial customer contact through delivery
Actively desk deals and structure transactions to maximize both customer value and dealership profitability
Maintain strong manager involvement throughout the customer experience, including early introductions, deal progression, TOs and closing
Coach, develop and hold Sales Consultants accountable for activity, appointments, demonstrations, follow-up, closing and overall performance
Conduct regular one-on-one coaching and identify opportunities for individual development
Recruit, train and retain high-performing sales professionals
Develop strategies to maximize new vehicle sales effectiveness and improve competitive position within the market
Manage new vehicle inventory, aging, turn and model mix in partnership with dealership leadership
Monitor pricing and competitive market conditions and make disciplined pricing recommendations
Work closely with the BDC and digital teams to maximize internet lead response, appointment conversion, show rate and sold rate
Partner with Finance to ensure strong deal handoffs and maximize total transaction profitability while maintaining compliance
Maintain disciplined follow-up on unsold showroom traffic and digital opportunities
Ensure accurate forecasting and provide leadership with clear visibility into pacing, opportunities and risks
Maintain manufacturer standards and actively support Subaru programs, objectives and initiatives
Drive an outstanding customer experience and help maintain strong Sales CSI
Ensure all sales activities comply with Group 1 Automotive policies and applicable federal and state regulations
Lead by example and help create a culture of accountability, urgency, teamwork and continuous improvement
Qualifications
We are interested in candidates who have demonstrated that they can produce results while developing people and building a strong culture.

The ideal candidate will have

Proven automotive retail sales management experience
Demonstrated success driving new vehicle volume and gross profit
Strong desking, closing and deal-structuring skills
A thorough understanding of automotive retail financial statements and key sales KPIs
Strong knowledge of inventory management, pricing and market-based merchandising
Experience managing internet leads, CRM processes and digital retail opportunities
Strong coaching and employee-development capabilities
The ability to analyze performance data and translate it into specific actions
Excellent communication and leadership skills
High personal standards for accountability and execution
A customer-first mindset without sacrificing sound business judgment
The ability to thrive in a fast-paced, high-volume and highly competitive environment
Subaru experience is beneficial but not required
.

We are more interested in finding an exceptional automotive leader with the ability and desire to learn the brand and our operation.

What Success Looks Like

Success in this position is not measured by one number.
Our New Car Sales Manager will be expected to consistently improve performance across:
Volume | Gross Profit | Sales Effectiveness | Market Share | Inventory Turn | Lead Conversion | Appointment Performance | CSI | F&I Partnership | Employee Development
We want a manager who understands the numbers, but also understands what behaviors and processes create those numbers.

The Leadership Profile

The person we are looking for is visible on the floor, engaged with customers, respected by the sales team and comfortable being held accountable for results.

You should be someone who

Competes to win
Develops people rather than simply manages them
Addresses problems quickly
Uses data to make decisions
Understands the importance of both gross and volume
Creates accountability without destroying morale
Works collaboratively across departments
Takes ownership rather than making excuses
Is comfortable operating with high expectations
Wants to continue growing professionally
Why Group1 Subaru?

Group1 Subaru offers the right candidate an opportunity to join an established dealership with an experienced leadership team, a strong market presence and significant opportunity for continued growth. We believe strongly in developing people, measuring performance, recognizing achievement and creating opportunities for talented leaders to advance. For an internal Group 1 candidate, this is an opportunity to take on a significant leadership role and demonstrate the ability to drive a complete sales operation.

For an external candidate, it is an opportunity to join
Group 1 Automotive and build a career within one of the country's leading automotive retail organizations. If you are a proven automotive sales leader who believes you can develop people, drive performance and make a measurable difference
, we want to hear from you. The compensation for this position is wholly commission-based. As a result, compensation may vary based on several factors, including individual performance and market conditions. The range in monthly compensation reasonably expected for this position is $8,500-19,500.

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