Regional Marketing Director

Job Title: Regional Marketing Director

Department: US Marketing

Location: Remote-Field

REGIONAL MARKETING DIRECTOR

Overview of Role:

The Regional Marketing Director will play a critical role in supporting the successful commercialization of Summit Therapeutics' oncology portfolio by developing and executing regional marketing strategies and customer engagement initiatives that align with the Company's overall brand and commercial strategy.

The Regional Marketing Director will serve as a key partner to the field organization, Marketing, Sales, Medical Affairs, Market Access, and other cross-functional stakeholders to translate national brand strategies into impactful regional execution. This role will develop differentiated engagement strategies for key customers and thought leaders, leverage customer insights to enable highly personalized interactions, and support congress, advisory board, and promotional speaker initiatives.

Role and Responsibilities:

• Develop and execute regional marketing strategies and educational initiatives that align with national brand strategy, commercial objectives, and the evolving needs of the oncology marketplace.
• Develop and execute robust customer engagement plans for National and Regional Thought Leaders, including identification, segmentation, engagement planning, and coordination of appropriate cross-functional interactions.
• Partner closely with Sales and other customer-facing teams to translate national marketing strategies into effective regional execution plans and identify opportunities to enhance customer engagement.
• Develop and enable a 360-degree view of regional and national thought leaders, integrating available customer insights, engagement history, affinity data, affiliations, and other relevant information to help field teams appropriately personalize customer interactions.
• Partner cross-functionally to identify customer insights and regional market dynamics and translate those insights into actionable recommendations for the broader commercial organization.
• Support the identification, recruitment, contracting, and execution of regional and national commercial advisory boards, ensuring appropriate planning, coordination, and execution in partnership with relevant stakeholders.
• Develop and execute national and regional congress strategies and plans, with a particular focus on Tier 1 and Tier 2 congresses, to maximize customer engagement, educational opportunities, and commercial impact.
• Partner with Sales and cross-functional stakeholders to develop pre-, during-, and post-congress engagement strategies and ensure effective follow-up with priority customers and thought leaders.
• Support the recruitment, education, contracting, and execution of the Promotional Speakers Program, working closely with internal stakeholders to ensure effective and compliant program execution.
• Develop and maintain strong relationships with internal stakeholders across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Legal, Compliance, and other functions to ensure coordinated regional execution.
• Create and participate in regular regional insight-sharing forums with the field organization to capture customer feedback, competitive intelligence, market dynamics, and emerging opportunities and translate insights into actionable recommendations.
• Serve as a key conduit between the field organization and the broader Commercial organization, ensuring regional customer insights inform national marketing strategy and execution.
• Ensure all regional marketing activities and customer engagements are executed in accordance with Company policies, applicable laws and regulations, and established compliance requirements.
• All other duties as assigned

Experience, Education and Specialized Knowledge and Skills:

• Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience; advanced degree preferred.
• Minimum of 10+ years of progressive experience in pharmaceutical, biotechnology, or healthcare marketing, with demonstrated experience supporting commercial products and/or launches.
• Demonstrated experience developing and executing regional marketing strategies and customer engagement plans within the U.S. pharmaceutical or biopharmaceutical industry.
• Experience working within oncology is required with lung cancer experience preferred
• Demonstrated understanding of the U.S. healthcare environment and experience engaging with National and Regional Thought Leaders and other key healthcare stakeholders.
• Experience supporting commercial advisory boards, speaker programs, congress strategy/execution, and other customer engagement initiatives.