Email Retention Marketing Manager

As an Email Retention Marketing Manager at CrucialPoint, you will own the strategy, execution, and optimization of lifecycle and retention marketing programs for enterprise and high-growth ecommerce brands. This role blends strategic thinking, technical execution, and data-driven optimization. This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content.

CrucialPoint is a full-service retention marketing agency focused on building durable, performance-driven lifecycle programs for ecommerce brands.

As an Email Retention Marketing Manager, you will

Work with well-known and fast-growing ecommerce brands
Collaborate with experienced strategists, creatives, and technical specialists
Operate in a supportive, remote-first environment that values autonomy and accountability
Have opportunities for growth and flexible scheduling
Develop and execute comprehensive email and lifecycle marketing strategies aligned with client goals and retention best practices. Create and manage content calendars that align messaging, timing, and audience strategy across campaigns and automations.

Partner closely with clients and Client Account Managers to translate business objectives into effective retention strategies. Serve as a primary point of contact for assigned clients, proactively addressing questions, performance insights, and optimization opportunities. Present recommendations and performance insights clearly and confidently to stakeholders. Technical & Platform Management
Manage and optimize ESPs and lifecycle tools, ensuring proper configuration, integrations, and performance.

Data Analysis & Optimization
Monitor and analyze lifecycle performance metrics including engagement, repurchase rate, LTV, revenue contribution, and list growth. Translate data into actionable insights and optimization recommendations. Produce accurate, clear reporting to support data-driven decisions. Quality Assurance & Collaboration
Collaborate with copy, design, implementation, and account teams to deliver cohesive, high-quality programs. Support team knowledge-sharing and continuous improvement.

Stay current on retention marketing trends, ESP capabilities, and regulatory requirements (CAN-SPAM, GDPR, etc.). Adapt strategies to evolving consumer behavior and platform updates.

B2C experience required, with a strong preference for enterprise or large-scale ecommerce brands.
~Demonstrated ability to identify revenue opportunities and build retention-focused content and lifecycle strategies.
~ We are ESP-agnostic and value strong fundamentals and the ability to learn new platforms.
~ Working knowledge of HTML/CSS for email customization.
~ Familiarity with ecommerce platforms (e.g., Shopify), CRMs, CDPs, and analytics tools such as Google Analytics.
~ Strong analytical skills with the ability to turn data into clear recommendations.
~ Highly organized, detail-oriented, and comfortable managing multiple clients or initiatives.
~ Self-motivated and effective in a remote work environment.

CrucialPoint is a full-service retention marketing agency specializing in email, SMS, push, loyalty, and lifecycle strategy for ecommerce brands. We focus on solving complex problems, building scalable systems, and delivering measurable results. This is a remote work-from-home position open to NAM and LATAM candidates.