Why This Role Stands Out
This leadership role at Abbott offers a fantastic opportunity to shape the future of medical diagnostics marketing, driving significant business growth and developing your team within a renowned healthcare leader. If you're a seasoned marketing professional with a passion for innovation and a track record of strategic success, you'll thrive in this impactful position. Apply now to make a difference in healthcare!
Quick Overview
Job Description
Abbott's Rapid & Molecular Diagnostics division seeks a Director of Marketing to lead strategic marketing for its Toxicology, Workplace & eScreen portfolio. The role involves developing integrated marketing strategies, building a dedicated team, and driving business growth across workplace testing, laboratory services, occupational health, and digital platform offerings.
Develop and execute integrated marketing strategy aligned with divisional growth objectives
Build and lead dedicated marketing organization with appropriate structure and capabilities
Establish voice-of-customer programs and translate market insights into business recommendations
Lead demand generation campaigns and partner with sales leadership on commercial execution
Bachelor's degree required; Master's in marketing, MBA, or healthcare administration preferred
~10+ years progressive commercial, marketing, product management, or business leadership experience
~5+ years people leadership experience managing managers or professional teams
~ Proven success developing and executing enterprise-level marketing strategies
~ Strong understanding of SaaS, platform-based solutions, and digital customer engagement
~
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