CRM & Marketing Manager

Reference: STU/AR/

Job Type: Full-time

Salary: 60,000

Location: Mayfair, London

Sector: Marketing

Posted:

An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties.

As a CRM & Marketing Manager, you will be responsible for leading and developing the company’s global CRM and marketing strategy to enhance customer engagement and brand performance.

This full-time role offers a salary of up to 60,000 and benefits.

You will be responsible for:

Develop and refine the company’s CRM strategy to support business goals.
Maintain CRM systems and ensure data accuracy across customer touchpoints.
Create and automate personalised marketing campaigns to boost engagement and conversion.
Lead global email marketing with a test-and-learn optimisation approach.
Oversee weekly newsletter and social media content.
Analyse customer behaviour to guide marketing and business decisions.
Report regularly on KPIs and campaign performance.
Drive effective use of customer data across digital and in-store platforms.
Manage external agencies for paid social, digital, and PR activity.
Coordinate seasonal marketing calendars and ensure brand consistency.
Track and enhance website performance to improve customer experience.

What we are looking for:

Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role.
Proven experience of 5 years in CRM management and campaign delivery.
Experienced in designing, executing, and managing CRM campaigns
Strong understanding of CRM platforms and marketing automation tools.
Skilled in using tools such as Google Analytics.
Ideally have experience within a premium or luxury environment .
Commercially minded with a good understanding of market trends and competitor activity.

Shift:

Days: Monday - Friday
Timings: 9am - 6pm

This is an exciting opportunity to join a prestigious brand and play a key role in shaping its global marketing strategy.

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Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.