Why this role stands out
Shape the future of AI adoption in engineering with this exciting remote Field Marketing Lead role at Span, a fast-growing Series A company backed by industry leaders. You'll thrive here if you're passionate about creating impactful marketing programs, building relationships with technical audiences, and driving pipeline through innovative events and campaigns. Embrace this opportunity to significantly contribute to Span's growth and make your mark in the evolving AI landscape.
Quick overview
Job description
About Span
Span exists to help engineering organizations turn AI adoption into real effectiveness. As AI tools reshape how software gets built, the companies that continuously improve how their teams use AI in their day-to-day will pull ahead. We're the AI-native developer intelligence platform built for that moment. We're looking for people who want to shape how the next generation of high-performing engineering orgs operate.
We're a Series A company with a small, focused team that moves fast and ships things that matter. We’re proud to be helping forward-thinking orgs like Ramp, Carvana, Intercom, and OpenTable. We're honored to be backed by dozens of founders, CTOs, and CPOs we admire from Slack, Notion, Rippling, Fivetran, Coda, Adobe, and Square, as well as funds including Alt Capital, BoxGroup, Bling, Craft, and SV Angel.
Why this role exists
Our buyers rarely visit booths and they ignore webinars. They're engineering leaders and the AI platform leads who own how coding agents get deployed — a responsibility that barely existed two years ago. There’s no playbook for this new world, and time spent with peers could not be more valuable.
In this role you'll:
Build and run the small-format program: dinners, roundtables, and workshops a year for engineering leaders and AI platform leads
Launch our first invite-only summit for AI platform leads
Select, manage, and execute our conference strategy
Run customer council meetings and the dinners that turn a happy customer into a public reference
Own the plan and the budget, not only the execution: which cities, which formats, which shows we skip, and one view of what every event cost, who came, and what happened next
Own the follow-up process and the 30-day outcome — though not the outreach itself.
What we're looking for:
A minimum of five years running B2B events, at least two of them largely on your own. You've been the whole function, not one person on a team of ten
Small-format executive events as your core skill — you can name the dinners you ran, how you filled the seats, and what came of them
A technical audience: dev tools, infrastructure, data or security. Engineers detect marketing instantly and quietly stop coming, and you know where that line sits
Budget ownership and vendor negotiation on a six-figure program
You work in the CRM yourself. You build the list, the follow-up and the reporting rather than filing a ticket for them
Comfortable traveling about 25% of the time
This role is not:
Field marketing. No territory alignment and no AE-by-AE support
Booth logistics. Crates and badge scanners are a small slice of the year, and we outsource what we can
Demand generation. Paid, email and the website belong to someone else
Haystack's AI agent can fill in and submit this application for you. How AI auto apply works
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