Salesforce Product Manager – Digital Product, Merchant Salesforce (MerchantForce)

Job Title: Senior Manager – Digital Product
Domain: Salesforce / Digital Product Management
Platform: Salesforce, Data 360, Agentforce, Einstein AI
Experience: 10+ years

Job Summary

We are seeking a Senior Manager – Digital Product to lead product strategy and execution for MerchantForce, the Salesforce platform supporting global Merchant Sales teams. This role combines Product Management and Product Ownership, including roadmap development, backlog management, stakeholder alignment, and collaboration with engineering teams.

The ideal candidate will have strong Salesforce expertise, experience in Agile product delivery, and an understanding of enterprise data architecture. The role will focus on modernizing the Salesforce ecosystem, implementing AI capabilities such as Salesforce Agentforce and Einstein, and leveraging Salesforce Data 360 to deliver connected data, actionable insights, and improved sales productivity.

Key Responsibilities

1. Product Management

• Support the development and evolution of the MerchantForce product roadmap aligned with business priorities and Sales team needs.
• Collaborate with Sales, Operations, Technology, and Enterprise Salesforce teams to evaluate opportunities and prioritize initiatives.
• Lead the implementation and adoption of Salesforce Einstein, Agentforce, and emerging AI capabilities to improve sales productivity, automation, and insights.
• Define KPIs for platform adoption, sales productivity, data quality, automation impact, and user satisfaction.
• Translate sales use cases into scalable Salesforce Data 360 capabilities, including unified profiles, segmentation, data activation, governance, and integration requirements.

2. Product Ownership and Agile Delivery

• Own and manage the product backlog, including epics, user stories, acceptance criteria, and prioritization.
• Translate complex business processes into detailed business requirements, process flows, user stories, and business rules.
• Work closely with engineering teams throughout sprint planning, backlog refinement, daily stand-ups, and retrospectives.
• Clarify requirements, resolve blockers, and support timely sprint execution.
• Lead User Acceptance Testing (UAT), validate functionality, and coordinate release readiness.
• Prepare release communications and training materials in collaboration with stakeholders.
• Manage functionality differences across markets, user roles, and regulatory environments.
• Drive change management, rollout planning, user feedback, and adoption initiatives.

3. Salesforce Data 360 and Enterprise Data Architecture

• Partner with Sales, Data, Architecture, and Technology teams to identify and prioritize sales data requirements.
• Map source systems, data flows, and integration requirements.
• Translate business use cases into scalable Data 360 solutions.
• Support data modeling, identity resolution, segmentation, activation, governance, and data quality initiatives.
• Establish clarity around data ownership, consent, data lineage, and activation processes.
• Ensure connected data delivers trusted, timely, and actionable insights to Merchant Sales teams.

4. Operational Excellence and Continuous Improvement

• Resolve complex Salesforce challenges with a solution-oriented approach, balancing immediate needs with scalable architecture.
• Collaborate with Salesforce architects, data owners, and enterprise teams to maintain platform health and data integrity.
• Follow Salesforce platform and Data 360 best practices.
• Gather feedback from Merchant Sales teams and incorporate improvements into the product backlog and roadmap.
• Drive continuous improvement in platform usability, automation, and overall user experience.

Required Qualifications and Skills

• 10+ years of experience in Product Management, Product Ownership, or Business Analysis in enterprise technology environments.
• Strong hands-on experience with Salesforce, including CRM enhancements and enterprise implementations.
• Experience with Salesforce Data 360, Agentforce, Einstein AI, automation tools, and AI-driven CRM capabilities is strongly preferred.
• Proven experience as a Product Owner in an Agile environment.
• Strong knowledge of backlog management, sprint ceremonies, user story writing, and acceptance criteria.
• Experience implementing enterprise-scale CRM enhancements or transformations.
• Understanding of system integrations, data flows, data modeling, and enterprise architecture.
• Experience translating business and Sales requirements into data architecture and Salesforce solutions.
• Knowledge of identity resolution, data governance, segmentation, activation, and integration patterns within Salesforce Data 360.
• Experience in stakeholder management, change management, and cross-functional collaboration.
• Strong analytical, prioritization, communication, and influencing skills.

Preferred Candidate Attributes

• Strategic and tactical mindset: Able to define product direction while managing day-to-day execution.
• Execution-focused: Organized, detail-oriented, and capable of managing multiple initiatives.
• Solution-oriented: Comfortable navigating ambiguity and solving complex problems.
• Technical curiosity: Interested in Salesforce capabilities, AI, automation, and enterprise data architecture.
• Collaborative approach: Able to build strong working relationships across Sales, Engineering, Architecture, and Enterprise teams.
• Change leadership: Capable of managing stakeholder expectations and driving user adoption.
• Ownership mentality: Takes accountability from product ideation through delivery, launch, and ongoing optimization.

Role Objective

Drive the evolution of MerchantForce into a scalable, data-driven, AI-enabled Salesforce platform that improves Merchant Sales productivity, enhances user experience, and delivers trusted insights across global markets.