Senior Manager, Business Insights and Analytics

Position Overview: The Senior Manager, Business Insights & Analytics will serve as a strategic business partner to Franchise Operations, FSOP, and commercial leadership teams. This role will move beyond performance reporting to translate internal and external data into clear business perspectives, forward-looking insights, prioritized recommendations, and measurable actions that improve commercial performance across NAOU.
The role will be responsible for delivering key business reporting and performance insights for leadership. In addition, this individual will serve as the business and value owner for several of the organization's core commercial analytics and performance products, including Invoice Explorer, OU Scorecard, PRx, and Market Street Challenge and future decision-support capabilities, shaping the product vision and roadmap, prioritizing capabilities ensuring they continue to evolve to drive business value and improve decisions and business outcomes while driving user adoption across the system.
Working closely with franchise teams, bottlers, FSOP, strategy, and product teams and technology partners, this role will help evolve NAOU's analytics capabilities from reporting and descriptive insights toward predictive, prescriptive, and AI-enabled decision support. Success in this role requires strong analytical capabilities, business acumen, stakeholder management skills, product leadership, and the ability to translate complex data into clear insights.
Function Related Activities/Key Responsibilities:
Business Partnership & Strategic Support

• Collaborate with stakeholders across Franchise Operations, FSOP and Strategy teams to address key business challenges.

• Leverage internal and external data sources to identify opportunities and risks across the Commercial 7Cs and broader business performance metrics.
• Develop actionable insights that help franchise leaders, bottlers, and commercial teams improve execution and achieve business objectives.

Commercial Tools Ownership & Adoption

• Serve as the business and value owner for core commercial performance products including Invoice Explorer, OU Scorecard, PRx, Market Street Challenge, and future analytics solutions.
• Define the business vision, roadmap, prioritization, and success measures for assigned analytics products.
• Partner with product and the business to prioritize enhancements and ensure tools evolve to meet business needs.
• Monitor and drive user adoption by developing training materials, best practices, and communication plans that help stakeholders maximize tool value.

FSOP Analytics & Capability Expansion

• Partner with FSOP stakeholders to understand analytical needs and identify opportunities to improve decision making through data and insights.
• Ensure existing tools, reporting, and future capabilities are designed with FSOP requirements and business processes in mind.

• Develop metrics, reporting frameworks, and performance insights that support both short-term execution and long-term business objectives.

Education Requirements:
Bachelor's Degree
Related Work Experience:
5+ years experience in commercial strategy, revenue growth management, category/customer insights or other related field
Experience in Foodservice or On Premise preferred
Demonstrated experience using generative AI, automation, analytics, and digital productivity tools to improve business processes, accelerate insight generation, enhance decision-making, or increase operational efficiency.
Functional Skills:

• Strategic Analysis and Structured Problem-Solving
• AI-Enabled Business Analysis and Insight Generation
• Strong executive storytelling, facilitation, and influence skills.
• Experience leading analytics products or decision-support capabilities from concept through adoption and value realization.