Brand Marketing & Product Manager

Company Description

Job Title: Brand Marketing & Product Manager
Employment Type: Full-time
Experience Level: 5+ years
Compensation: 100-120k / year

Job Summary
We are seeking a Brand Marketing & Product Manager to support the growth of our Kbeauty brand in the U.S. market. This role will be responsible for managing brand marketing initiatives while leading the planning and execution of new product launches across digital, retail, and offline channels.
The ideal candidate combines strong brand and consumer understanding with hands-on project management skills and can translate market trends and consumer insights into product and marketing opportunities. This position will work cross-functionally with internal teams, retail partners, agencies, and global headquarters to ensure consistent brand positioning and successful product launches.
Job Description

1. Brand Marketing Strategy & Execution

• Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
• Lead end-to-end execution of integrated multi-channel marketing campaigns

(digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion.

• Oversee content creation, creative production, and event activations to ensure
• Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and

B2C (end-consumers) channels.

• Manage the marketing budget, track performance metrics (KPIs), and optimize

2. Product Management & New Product Planning (NPD)

• Conduct market research, consumer insights analysis, and competitive mapping to
• Collaborate closely with HQ R&D, production teams, and US regulatory specialists
• Formulate Go-To-Market (GTM) strategies for new product launches, including
• Monitor product performance, manage the product life cycle (PLC), and analyze

3. Cross-Functional Collaboration & Vendor Management

• Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on
• Select and manage external partners, including PR agencies, creative/design

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a
• 5+ years of experience in brand marketing and product management (PM/NPD)
• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
• Professional fluency in both English and Korean is required (for seamless
• Proven track record of managing end-to-end new product planning (NPD) and
• Strong balance of analytical skills (data-driven decision-making) and creative
• Exceptional cross-functional leadership, project management, and communication

Additional Information

All your information will be kept confidential according to EEO guidelines.