VP Marketing Brand/Creative

Job Description
The Vice President of Marketing supports the development and implementation of strategies and plans in all areas of marketing, communication, and brand management. Provides for the production and distribution of marketing activities. Confers with customers to evaluate and promote possibilities for improved and expanded trade and product marketing. Provides top management with market value estimates and conditions. Directs sales aids, advertising promotional programs and field services.

Direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. Cultivate and nurture a spirit of people centered management, collaboration, accountability, and innovation
Supports organization strategic planning and execution.

Manage marketing communication, advertising, and product marketing people resources. Conducts research and analysis of market conditions, customer requirements and marketing effectiveness. Responsible for all marketing communications and press releases that properly position company and brand. Initiate market research studies or analyze their findings. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Develop integrated marketing plans that engage with customers through various methods including collateral, events, loyalty marketing, email marketing and online marketing venues. Oversee all Public Relations outreach. Oversee development of all marketing materials: advertising, collaterals, website, email blasts, brochures -- including content, creation and design. Perform additional projects/duties to support ongoing business needs.

Expected to interact with all levels of the organization especially with top management
Has ownership of budget development and monitoring of expenses
Level of signing authority established by company policy/guidelines
Experience in developing and leading a sales force in multiple locations.

Proven leader with exceptional track record developing marketing, digital, brand and product strategies
Proven ability to generate, lead, develop and motivate a highly skilled and innovative trade and product marketing team
Experience in managing budgets and meeting/exceeding financial targets
Knowledge of the product manufacturing processes. · Knowledge of development, implementation, and tracking of projects. Intermediate computer – Excel, Word, PowerPoint, CRM. Ability to think strategically/analytically with a strong creative mindset
Conflict resolution for staff and customers.

Ability to manage and influence external marketing resources
Sets clear and specific short- and long-term performance goals and expectations for self and employees.
15+ years product marketing experience preferably in HVAC
10+ years leadership / management experience
Degree in Marketing or related field.

MBA preferred
People Management:
~ The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law.

The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.