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Head of Marketing

OptiplayGermany🇩🇪GermanyPosted 1 Oct 2026

Why This Role Stands Out

This remote Head of Marketing role offers an exciting opportunity to shape brand strategy and drive significant growth in the dynamic iGaming industry, with your work directly impacting market reach and partnerships. If you're a strategic leader with a passion for building high-performing teams and a proven track record in B2B marketing, you'll thrive in this impactful position. Apply today to make your mark and advance your career in a globally connected environment.

Quick Overview

Seniority
Leader
Employment type
Full Time
Work mode
Remote
Location
Germany
Posted
2 weeks ago
SEOContent StrategyDigital Marketing

Job Description

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

🧩 What you’ll do

  • Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
  • Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
  • Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
  • Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
  • Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
  • Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
  • Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
  • Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 What you bring

  • 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
  • Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
  • Strong experience in budget allocation, performance analytics, and KPI tracking;
  • Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
  • Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
  • Fluency in English (written and spoken).

🧠 Nice to have

  • Established network of iGaming media contacts, affiliates, and event organizers;
  • Experience working directly with game studios or casino operators;
  • Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
  • Strong visual eye and experience briefing/managing visual content production.

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