CRM Technical Solution Lead.

CRM Technical Solution Lead (Salesforce)

Melbourne- Full Time

We are seeking an experienced CRM Technical Solution Lead to take ownership of a complex Salesforce ecosystem spanning CRM, Marketing Cloud, integrations, and customer engagement platforms. This is a rare opportunity to join a well-established organisation where you'll play a pivotal role in shaping the future of customer experience, marketing technology, and business automation.

About the Role

As the CRM Technical Solution Lead, you will act as the technical authority across Salesforce CRM and Marketing Cloud, translating business requirements into scalable, high-performing solutions. You'll work closely with senior stakeholders across Marketing, Digital and Technology while remaining hands-on with configuration, automation, integration design and platform optimisation. This is an ideal opportunity for someone who enjoys balancing strategic thinking with technical delivery.

Key Responsibilities Salesforce Solution Delivery

• Design and build Salesforce solutions across Sales Cloud, Service Cloud and Marketing Cloud.
• Develop advanced automation using Salesforce Flows and orchestration tools.
• Configure custom objects, fields, validation rules, workflows and approvals.
• Optimise Marketing Cloud journeys, segmentation and personalisation experiences.

Technical Architecture & Integration

• Own end-to-end solution design across multiple platforms.
• Design scalable integrations between Salesforce, Marketing Cloud and enterprise systems.
• Support API and middleware-based integrations.
• Ensure solutions align with best practice architecture and governance principles.

Platform Governance

• Maintain platform security, data integrity and system performance.
• Drive continuous improvement initiatives across the CRM ecosystem.
• Provide technical leadership and guidance on Salesforce capabilities and future roadmap opportunities.

Stakeholder Engagement

• Partner with business leaders to understand objectives and deliver practical CRM solutions.
• Translate business requirements into technical designs and implementation plans.
• Communicate complex technical concepts in a clear and commercial manner.

What You'll Bring Essential Experience:

• Deep hands-on Salesforce configuration experience
• Experience designing and delivering End-to-end CRM solutions
• Ability to bridge business requirements and technical delivery
• Excellent stakeholder management and communication skills

Desirable:

• Apex development knowledge
• Data Cloud experience
• AI, Agentforce or automation platform experience
• Process improvement and transformation experience
• Experience working with document management solutions (EDMS)

Certifications You will ideally hold:

• Salesforce Certified Administrator
• Salesforce Platform App Builder
• Sales Cloud and/or Service Cloud Consultant
• Salesforce Marketing Cloud Certification

Why Join ? What the offer:

• Strategic role with significant influence across the organisation
• Opportunity to shape Salesforce and customer experience strategy
• Modern technology environment with strong executive support
• Varied and challenging projects across CRM, marketing automation and customer engagement
• Collaborative and high-performing team culture
• Competitive salary package and long-term career growth opportunities