Head of eCommerce - Platypus, Hype & Subtype

Head of eCommerce - Platypus, Hype & Subtype

Posted Monday 10 August 2026 at 2:00 pm

Join one of Australia and New Zealand's largest retail groups - Accent Group. With a portfolio of over 850+ stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we're not just selling shoes - we're shaping the future of retail. At Accent Group, we're driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you're starting your retail journey or looking to grow into leadership, you'll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course!)

About the Role

We're looking for an experienced and commercially driven Head of eCommerce to lead the ecommerce strategy and performance across Platypus Shoes, Hype DC and Subtype.

Reporting to the Head of Marketing & Digital you'll lead a high-performing ecommerce team and own commercial performance, trading strategy and the digital customer experience across three leading retail brands.

What You'll Be Doing

• Own ecommerce forecasting, budgeting and commercial planning across all three brands.
• Deliver sales, margin and profit targets through effective ecommerce trading.
• Lead onsite merchandising, promotions, campaigns and customer experience.
• Drive CRO, personalisation, UX and product discovery to improve conversion and engagement.
• Own and prioritise the ecommerce roadmap and lead key digital projects.
• Partner with Digital Delivery, IT, CRM, Performance Marketing, SEO, MarTech and Supply Chain to deliver a seamless customer experience.
• Lead and develop a team of seven, including three Ecommerce Managers.
• Champion AI, automation and emerging digital capabilities to improve productivity and performance.

What We're Looking For

• 5+ years in a senior ecommerce leadership role, ideally within retail or a consumer environment.
• Strong commercial acumen and a proven track record of delivering ecommerce growth.
• Deep understanding of ecommerce trading, CRO, onsite merchandising and digital customer experience.
• Strong analytical, stakeholder management and influencing skills.
• Proven experience leading and developing high-performing teams.
• A customer-first, commercially minded approach with a passion for digital innovation, AI and emerging technologies.

Why Join Us?

This is an opportunity to shape the ecommerce strategy across three distinctive brands, lead a talented team and make a genuine impact on how customers discover and shop our brands online.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.