Head of Digital Growth Marketing - Remote (Remote)

This position is listed on behalf of a partner company, who manages all applications and next steps. Growth Marketing Manager based in United States. This role owns pipeline coverage and top-of-funnel demand generation from strategy through execution. The role combines paid acquisition, events, email, content, social campaigns, and experimentation with rigorous performance measurement. You will continuously optimize campaigns using metrics such as CAC, conversion rates, and pipeline velocity.

This is a remote-first opportunity suited to an experienced growth marketer who thrives in ambiguity, moves quickly, and enjoys owning outcomes end to end. Own top-of-funnel demand generation and pipeline coverage end to end, developing the strategy and tactics needed to build a scalable pipeline engine.

• Identify, test, and evaluate new marketing channels and tactics to diversify pipeline sources and uncover opportunities for growth.
• Plan and run events, email marketing initiatives, social campaigns, and other demand-generation programs designed to generate qualified pipeline.
• Sales partnership: Work closely with Sales to align campaigns with pipeline targets, incorporate feedback from the field, and ensure marketing activity supports revenue objectives.
• Product marketing collaboration: Partner with Product Marketing on product-focused campaigns and joint strategies, translating positioning and messaging into pipeline-generating activity.
• Performance optimization: Continuously monitor and improve campaign performance using CAC, conversion rates, pipeline velocity, and other relevant growth metrics.
• Work across Marketing, Sales, Product, and Engineering while adapting priorities and approaches as the business evolves.
• Explore AI tools and emerging approaches to improve marketing workflows, campaign execution, experimentation, and overall team efficiency. Requirements - Experience: 6+ years of experience in demand generation or growth marketing, with a demonstrated history of owning pipeline targets and delivering measurable results.
• Hands-on experience across paid marketing, events, and content, with the ability to build and manage campaigns across multiple acquisition channels.
• Commercial orientation: Strong understanding of pipeline generation, conversion optimization, customer acquisition costs, and the relationship between marketing activity and revenue outcomes.
• Comfortable independently identifying problems, developing approaches, testing ideas, and taking responsibility for outcomes rather than waiting for detailed direction.
• Ability to use performance data and experimentation to make informed decisions and continuously improve marketing effectiveness.
• Adaptability: Comfortable operating in an environment with ambiguity, shifting priorities, and broad responsibilities.
• Strong ability to partner with Sales and cross-functional teams and translate marketing strategy into coordinated execution.