Quick overview
Job description
The Role
Reporting to the Supervisor, Brand Strategy, the Strategist will assist and support the development of strategic multimedia plans. Be a steward of information and a resource for research that helps identify insights that inform strategic direction. The Strategist (sometimes referred as Media Planner), will often take the lead on individual projects but always collaborate on daily business needs.
Responsibilities
- Collaborate on media and marketing recommendations using a holistic media approach
- Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
- Utilize research and planning tools to help generate and support insights
- Focus on details, including having strong data/rationale support recommendations
- Have an intimate knowledge of the client’s brand and product details
- Be proactive: Show interest in constantly learning and growing
- Work collaboratively with multiple groups both internally and externally (client and partner agencies)
- Manage workflow and confirm process procedures are followed and manage expectations accordingly
- Represent Canvas Worldwide professionally with clients and industry
- Ensure that deadlines are met, including managing expectations internally
- Manage accurate monthly budgets in conjunction with the Budget Manager
- Maintain proper documentation so information can be easily retrieved
Qualifications
- 1-3 years of experience in Media Strategy or Planning
- 1 year of CPG strategy or planning experience preferred
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
- Positive attitude and energy – good vibes only!
- Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
- Excellent written and verbal communication skills
- Proven ability to communicate well to internal managers and clients
- Strong organizational and analytical skills
- Proven ability to drive projects from start-to-finish
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
- Excellent time management skills and ability to follow-through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
- Bachelor’s degree required
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