Quick overview
Job description
About the Role
Lead the development of B2B growth marketing for an early-stage AI technology company. Working with product, performance, brand, content, and sales partners, you will build a full-funnel strategy that turns market demand into qualified pipeline.
What You'll Do
Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.
Generate demand through paid campaigns, SEO, content, events, and outbound support.
Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.
Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.
Track pipeline and cost per lead by channel, then reallocate investment toward what converts.
What We're Looking For
Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.
Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.
Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.
Experience creating new products, programs, or initiatives from the ground up.
Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.