B2B Growth Marketing Lead

About the Role

Lead the development of B2B growth marketing for an early-stage AI technology company. Working with product, performance, brand, content, and sales partners, you will build a full-funnel strategy that turns market demand into qualified pipeline.

What You'll Do

• Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.

• Generate demand through paid campaigns, SEO, content, events, and outbound support.

• Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.

• Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then reallocate investment toward what converts.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.

• Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.

• Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Experience creating new products, programs, or initiatives from the ground up.

• Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.

• Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.