Senior Analyst, Marketing & Business Intelligence

Job Description
At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be
Unignorable
.

As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)
Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
Partner with technical resource to guide and QA the implementation of measurement solutions
Comprehensive measurement and analysis plans
Weekly, monthly reports (Excel, PowerPoint)
Data consolidation and validation
Consistently go the extra mile to uncover the most robust data-driven stories we can tell.

Website behavior and customer experience analysis
Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.

Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
Don't take data at face value; Integrate the media and creative perspective into your data storytelling
Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes. Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.

Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics. Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community. Effective and persuasive presentations (verbal and written) for project teams and business leaders
Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
~2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting.

Intellectually curious and a creative thinker
~ Strong quantitative and qualitative skills with proven data interpretation abilities
~ Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
~ Demonstrated time management and project management skills
~ Experience with Microsoft PowerPoint, Word, Excel
~ Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
~ Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
~ Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)
Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean
Energy/Sustainability.

Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact. Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world. If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you.