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Performance Marketing Strategist (Paid Media + AI)

DigitalPerth, Western Australia🇦🇺Australia

Why this role stands out

Elevate your career by leveraging cutting-edge AI tools to drive impactful paid media strategies for a reputable growth marketing consultancy, offering significant flexibility with this remote freelance opportunity. You'll thrive in this role if you have a strong background in Google and Meta Ads, enjoy client-facing work, and are eager to innovate in the performance marketing space. Apply today to contribute your expertise and grow within a dynamic, forward-thinking team.

Quick overview

SeniorityMid Senior
Employment typePart Time
Work modeRemote
LocationPerth, Western Australia, Australia
Brand StrategyGA4Google AdsGrowth MarketingMeta AdsGenerative AIPrompt Engineering

Job description

We're looking for an experienced Performance Marketing Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

  • Type: Freelance / Part-time
  • Duration: 6 months
  • Commitment: Approximately 15 hours per week
  • Location: Australia or New Zealand
  • Timezone: AEST-compatible
  • Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

  • Manage and optimise Google Ads and Meta/Facebook Ads accounts.
  • Develop and implement paid acquisition strategies based on client growth objectives.
  • Review and validate recommendations generated by AI agents before implementing campaign changes.
  • Analyse campaign performance and identify opportunities for optimisation.
  • Advise clients across performance marketing, brand, creative, and growth strategy.
  • Build strong client relationships and communicate strategies and recommendations confidently.
  • Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
  • Previous experience in performance marketing, paid media or digital acquisition.
  • Strong hands-on experience with Google Ads and Meta Ads.
  • Experience managing paid media budgets of approximately AUD20K+ per month.
  • Strong understanding of performance and brand marketing.
  • Strong client-facing and relationship management skills.
  • Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.
  • Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.

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