Quick Overview
Job Description
Client is looking for a Field Marketing Manager to build brand presence and drive patient consults and starts across five centers in New Jersey and the Philadelphia region. This is a relationship-driven, field-first role: you'll spend most of your time out in communities rather than behind a desk, building lasting connections between local dentists and their communities, representing Client at community events, and turning awareness into patient consults. We're looking for a marketer with a salesperson's instincts, someone who thrives on being out in the community and doing whatever it takes to drive results, with clear KPIs for both activity (events, outreach, partnerships) and results (referred consults and starts).
Responsibilities
- Own the local dentist referral pipeline, including a hub-and-spoke partnership model with referring practices, to build durable relationships between doctors and their communities
- Plan and host networking events for general dentists to expand the local referral network
- Represent Client at community events, including health and wellness fairs, active-adult (55+) community events, service club meetings (Rotary, Kiwanis, Lions), and 'living with dentures' education sessions that raise the center's visibility with prospective patients
- Support local PR efforts, including local news coverage and charitable/community partnerships that build brand trust
- Track and report on field activity, maintaining a log of events, outreach, and partnerships and their impact on consults and starts
- Support the pre-consult patient journey, partnering with center teams on outreach and nurture activities that improve consult show rates, with particular focus on centers with high competition
- Share local market insights, such as trends, patient perspectives, and what's resonating in-market, to inform national marketing messaging and campaigns
- Maintain an active, visible presence across all five centers in the territory (Roseland, NJ; Paramus, NJ; Woodbridge, NJ; Fort Washington, PA; and Mount Laurel, PA), with regular travel across the New Jersey/Philadelphia corridor
Qualifications
- A marketing or business development background with a track record of building relationships that convert to measurable business results
- Experience in healthcare, dental, medical device, or another relationship-driven, referral-based industry is a strong plus
- A self-directed, entrepreneurial operator comfortable owning a multi-site territory with minimal day-to-day oversight, balanced by clear accountability: activity and results are tracked closely against defined KPIs
- Strong public presence and comfort representing a brand in community and public-facing settings
- Excellent organizational skills and the discipline to track activity and results consistently
- Ability to travel regularly across the New Jersey and Philadelphia region, with a valid driver's license and reliable access to a vehicle
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