Full timeMarketing

Social Media Executive

YouTripSydney, New South Wales🇦🇺Australia

Why this role stands out

This hybrid role offers fantastic growth potential in social media marketing, allowing you to shape YouTrip's online presence with engaging, authentic content. If you're a creative storyteller with a passion for travel and a knack for social trends, this is an exciting opportunity to make a significant impact and develop your skills.

Quick overview

SeniorityMid Senior

Employment typeFull Time

Work modeHybrid

LocationSydney, New South Wales, Australia

FigmaBudgetingCanvaSchedulingSourcingVideo EditingCapCutGenerative AIInstagramTikTokYouTube

Job description

About the Role

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!

Your Mission

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

Key Responsibilities

Content Creation & Production (Core)

Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube
Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
Develop scripts, hooks, captions, and visual styles that feel organic to each platform
Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

Support day-to-day posting across YouTrip’s social channels
Assist with content scheduling, captions, hashtags, and basic community replies
Ensure content is timely, culturally relevant, and on-brand
Help repurpose content across channels and formats

Design & Creative Support

Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
Maintain visual consistency while keeping content social-first and non-polished
Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

Track social and creator trends and adapt them for travel and money-saving content
Test new formats, hooks, and angles and share learnings with the marketing team
Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

Support sourcing and coordination of authentic UGC from our users and community
Assist with creator briefs and content guidelines where needed
Help seed content into relevant travel groups, forums, and sub-cultures

About You

1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
Comfortable filming yourself or others in natural, creator-style formats
Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
Good design instincts (Canva, Figma, Adobe tools)
Strong understanding of what resonates with Australians and travel audiences
Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
Strong understanding of internet culture, platform humour, and emerging trends

Nice to have

Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
Interest in travel, budgeting hacks, or fintech products