Product Marketing Manager - Gaming

Our client is a premier global interactive entertainment company and platform developer. Operating at the intersection of gaming, technology, and digital distribution, they connect millions of active players with top-tier game developers worldwide.

As part of the core marketing team and reporting to the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialised go-to-market (GTM) plans for 3rd-party products. You will assist in relationship management for designated accounts and play a crucial role in project managing key release beats for products in your

portfolio.

This is a fixed-term contract for 12 months, paid via Limited Company.

• Build and project manage the tactical execution of go-to-market strategies by coordinating with multiple departments and marketing functions, including merchandising, social media, product lifecycle management (PLM), and influencer management.
• Oversee timely execution of storefront channel support launches, including supporting copywriting, asset coordination, team communication, and release management.
• Analyze the impact of various marketing campaigns and broader publishing events on player acquisition, engagement, and commercial business KPIs, providing valuable feedback to external accounts.
• Cultivate strong relationships with key accounts to ensure priority marketing beats are recorded and tracked internally.
• Contribute to departmental reporting, best practice documentation, and post-mortem analyses.
• Develop innovative and engaging marketing programs that encompass the entire player journey, from user acquisition to retention and monetization.
• Approach marketing plans with an international mindset to optimize product beats and leverage local support where appropriate.
• Manage a product’s lifecycle throughout its campaign, making measurable, data-driven decisions to meet or exceed internal and external KPIs.

Must-Have Qualifications

• Experience in marketing, account management, or digital retail business.
• Proven experience in relationship management and project management.
• Strong data competency, with confidence in analytics tooling and leveraging big data sets to define best practices.
• Comprehensive understanding of popular marketing channels, best practices, and optimization techniques.
• Exceptional workload prioritization skills, with the ability to manage requests from multiple stakeholders effectively.
• Demonstrated ability to collaborate with diverse stakeholders and understand differing departmental strategies.
• Strong understanding of how to build brands through leveraging owned channels and relevant marketing tools.
• Experience evaluating creative materials and assets based on strategic briefs.
• Proven ability to craft and execute impactful marketing programs and events.
• Excellent partner management skills.
• Experience with retail/e-commerce KPIs.
• Outstanding written and verbal communication skills.
• A solid understanding of the gaming industry and current trends.
• Ability to lead a strategy based on market understanding and challenge existing processes.
• Ability to work collaboratively across an international team.