Lifecycle Marketing Manager

Job Description
Job Description
Apply now: Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position.

Job Title

Lifecycle Marketing Manager
Location-Type:
Hybrid, Atlanta, GA (3x per week in Buckhead)
Start Date:
ASAP (July)
Duration:
Permanent
Compensation Range:
$100,000 - $115,000/yr
Benefits:
Healthcare, Dental, and Vision (client covers half), 3 weeks of vacation, major holidays and birthday off, benefits begin at 60 days
Visa Sponsorship:
Not eligible for visa sponsorship
Job Description:
The Lifecycle Marketing Manager will own the end-to-end email and SMS marketing strategy for the client, driving revenue growth through audience segmentation, copy ownership, and performance optimization.
Job Summary

• Own the full lifecycle email marketing strategy, from audience segmentation and copy creation through execution, testing, and optimization
• Write and own all email copy and maintain the brand voice, ensuring messaging is aligned with overall campaign strategy before handoff for review
• Manage an internal operator responsible for building emails and SMS communications, providing direction and oversight
• Build and refine customer segments using data analysis to improve conversion rates and engagement
• Own webinar email strategy across the full funnel, from lead generation and attendance through post-webinar sales follow-up
• Lead A/B testing across subject lines, send times, content, and other variables to continuously improve performance
• Own analytics and reporting on email and SMS performance, identifying trends and presenting optimization recommendations

Minimum Requirements

• Proven experience personally owning lifecycle or email marketing strategy, not delegating strategy to an agency or vendor
• Demonstrated ability to write original email copy and own the brand voice without relying on AI-generated content as a substitute for original writing
• Experience managing and scaling campaigns to audiences of hundreds of thousands of leads
• Hands-on experience with A/B testing methodologies including subject lines, send times, and content variables
• Experience managing at least one direct report or a small team
• Experience with email marketing platforms and participation in or management of a platform migration

Preferred Qualifications

• Experience transitioning email and SMS execution from an external agency to an in-house team
• Familiarity with HubSpot or experience migrating to HubSpot from another platform
• Background in financial services, fintech, or a similarly compliance-aware industry
• Experience with webinar marketing funnels and event-driven email sequences
• Comfort operating in a fast-paced, startup or SMB environment where priorities shift frequently