Sales Development Representative (SDR)

We're looking for a driven Sales Development Representative (SDR). You'll find, engage and qualify new prospects through targeted outbound outreach, then run the first meeting yourself before handing well qualified opportunities to our sales team.

This is a role for someone who loves the hunt and engage. You'll research accounts, spot buying signals, run multi-channel campaigns across phone, email and LinkedIn, lead discovery conversations with prospects, and turn them into real pipeline for Purple.

Why join Purple?

Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won’t regret taking the next step in your career by helping turn the world Purple!

What you will do

• Run targeted outbound campaigns - build and execute multi-channel sequences (phone, email and LinkedIn) aimed at our target accounts and key verticals, aligned to Purple's monthly campaigns.
• Research and qualify prospects - get to know accounts, uncover their needs and pain points, and qualify leads against clear criteria before they move through the funnel.
• Book and run first meetings - turn qualified conversations into scheduled meetings, then lead the first meeting yourself: introduce Purple, run discovery to understand the prospect's goals, challenges and decision process, and agree clear next steps.
• Use intent data to prioritise - spot companies showing buying signals and reach them with timely, personalised outreach.
• Test, learn and improve - track how your campaigns perform, A/B test your messaging and use AI tools to sharpen your copy and call scripts.
• Build your presence on LinkedIn - post and share relevant content to grow Purple's brand and support demand generation.
• Hand over well-qualified opportunities - pass opportunities to the sales team with full discovery notes, so they can pick up the conversation without the prospect repeating themselves. Log every call, email, message and meeting accurately in the CRM so our reporting stays reliable.
• Work as one team - collaborate closely with Marketing and Sales, share what you're hearing from the market and feed back on what's working.

Who you are

• Experience in an outbound sales, SDR, BDR or similar target-driven role, ideally in SaaS or technology.
• Confidence on the phone and on video calls, from opening a cold conversation to running a structured first meeting with a prospect.
• Strong written communication - you can write a short, sharp email that gets a reply.
• Resilience and drive - you're motivated by targets and bounce back quickly from a "no".
• A curious, research-led approach - you ask good questions, listen well and can tell a real opportunity from a polite chat.
• Good organisation and attention to detail, especially when it comes to keeping CRM records accurate.
• A team player who enjoys working closely with Marketing and Sales.

Nice to have

• Experience using intent data or prospecting tools to target outreach.
• Comfortable using AI tools to research, write and personalise outreach.
• An active, professional presence on LinkedIn.
• Some knowledge of WiFi, networking or the hospitality, retail or venue sectors.

Our values

• Make it happen - We own things and get them done whatever it takes.

• Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
• In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we’re always available to help for the greater good of the business.
• No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
• Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it.
• No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
• Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what's possible.

• Remote and hybrid working - work from home (with travel to customer sites as required for the role)
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 25 days holiday (plus bank holidays) - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Life insurance at 2 x salary
• Employee Assistance Programme, 24/7 helpline
• Company pension, 4% employer contribution
• Private Healthcare & Long Term Incentive Plan after 12 months’ service

Bring your best self to work

At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.

Is Purple the right fit for you?

As part of the interview process we’ll get to know you and understand how you might be a fit for Purple. Equally as important is that you ensure Purple is the right fit for you!

We live by our values and we expect Purplytes to live up to them too. We have a sleeves rolled up attitude, we work fast, innovatively and our direction can change quickly.

If you’re used to working in an environment with lots of processes and a lot of red tape then we might not be the right business for you. And that’s ok, not everyone likes marmite, right?