Performance Marketing Head (US eCommerce)

This role is for one of Weekday’s clients
Salary range: Rs 3500000 - Rs 4500000 (ie INR 35 - 45 LPA)

Min Experience: 7+ years
Location: Work from Home
JobType: full-time

We are seeking an experienced Performance Marketing Head (US eCommerce) to lead performance marketing strategy and execution across a portfolio of brands. This role will own profitable growth through paid media, creative experimentation, and AI-led marketing workflows, with direct accountability for revenue, return on ad spend (ROAS), customer acquisition cost (CAC), and contribution margin.

The ideal candidate will bring deep expertise in scaling US eCommerce brands, particularly in the fashion and lifestyle categories, along with strong analytical capabilities, creative leadership, and experience managing large marketing budgets and high-performing teams.

Key Responsibilities

Performance Marketing Strategy & Execution

• Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin.
• Plan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms.
• Drive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle.
• Forecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency.
• Monitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies.

Creative Strategy & Experimentation

• Build and lead a high-velocity creative testing engine in collaboration with the Creative Production team.
• Develop and test new advertising concepts, creatives, messaging, and formats using performance insights.
• Establish structured experimentation frameworks to improve campaign effectiveness and conversion rates.
• Foster a culture of continuous testing, rapid execution, and data-driven decision-making.

AI-Led Marketing & Automation

• Integrate AI tools into daily performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
• Develop reusable AI-powered processes to improve campaign efficiency, research, and marketing execution.
• Champion an AI-native approach to performance marketing, moving beyond experimentation to practical implementation.

Measurement, Analytics & Optimisation

• Own the marketing measurement and attribution framework, including incrementality testing, Marketing Efficiency Ratio (MER) tracking, and performance dashboards.
• Drive decisions using reliable business and customer data rather than relying solely on advertising platform-reported metrics.
• Analyse attribution models, customer cohorts, lifetime value (LTV), CAC, and blended ROAS to identify growth opportunities.
• Partner with eCommerce Operations to optimise landing pages, conversion rate optimisation (CRO), merchandising, and promotional calendars to improve conversion and average order value (AOV).

Team & Stakeholder Management

• Build, mentor, and scale a high-performing performance marketing team across brands and advertising channels.
• Manage agency and vendor relationships, establishing clear performance expectations and accountability benchmarks.
• Translate business priorities from US leadership into channel-level strategies, budgets, and measurable outcomes.
• Act as the primary performance marketing partner to the Founder and Chief of Staff, providing regular updates, insights, forecasts, and strategic recommendations.
• Establish standard operating procedures (SOPs), KPI dashboards, reporting cadences, and repeatable marketing processes.

Must-Have Skills & Qualifications

• 7–10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands.
• Deep, hands-on expertise in Meta Ads and Google Ads.
• Proven experience managing multi-crore or multi-million-dollar annual advertising budgets.
• Strong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
• Demonstrated ability to drive profitable eCommerce growth through customer acquisition and retention.
• Strong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS.
• Experience hiring, managing, mentoring, and developing performance marketing teams.
• An AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows.
• Excellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours.

Good-to-Have Skills

• Experience working in both performance marketing agencies and in-house brand environments.
• Exposure to TikTok Ads and emerging paid media channels.
• Experience managing external agencies and marketing vendors.
• Familiarity with advanced attribution, incrementality testing, and marketing analytics tools.
• Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories.

Required Skills

Performance Marketing, Paid Media, Meta Ads, Google Ads, eCommerce Growth, US eCommerce, Fashion & Lifestyle Marketing, Creative Strategy, Budget Management, ROAS Optimisation, Customer Acquisition, Attribution & Measurement Analytics, AI Tools, A/B Testing, Team Leadership, Agency Management, and Performance Ownership.