Marketing Manager - Shopper Marketing

Director, Brand and Shopper Marketing
Function
Marketing
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

This role will drive the Brand P&L by providing strategic thought leadership and flawless execution, across all brands and shopper marketing activities within the Home and Garden division, delivering sales, GM and EBITDA targets by brand. Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan. Work closely with the VP Marketing of Home and Garden and others to create and launch integrated omnichannel marketing plans and growth campaigns.

Lead and execute communications development and planning, in conjunction with in house and external agencies, that increase brand awareness, trial and repeat. Manage all aspects of marketing planning, budgeting, metrics, and reporting across the entire marketing ecosystem. Provide customer thought leadership (via a consumer lense) and develop successful go-to-market plans that grow current customer sales fundamentals (distribution, display) and whitespace expansion.

Analyze sales, market share, brand health, and profits to uncover growth opportunities and drive marketing ROI; assure that marketing spend is allocated to trackable programs. Foster an environment of optimization, data based decision making and testing n learning. Develop and lead new product launch execution, that achieves trial and financial objectives. Lead EPD innovation (claims/packaging) that drives the business in between NPD launch years. Provide envisioning, energizing and enabling leadership of the marketing team, in the achievement of short/medium term business goals.

Bachelors degree in Marketing, Marketing Communications or related field; MBA is a plus
~10+ years leading brand / shopper marketing strategy and execution, across portfolio of consumer brands
~ Experience in regulated (EPA/FDA) and/or outdoor seasonal categories
Successful track record of developing marketing strategies and plans that’s driven results.

Consumer Led
: Ability to uncover unique consumer insights, collaborate with agencies and convert them into business building, omnichannel marketing campaigns.
Respects and encourages diversity of thought.
Sets clear performance expectations and holds others accountable for achieving results.

Data Based Recommendations

Asks the right questions and analyzes data from multiple sources, to identify the root causes of problems and optimal solutions. Does not get bogged down in analysis paralysis.

Customer Thought Leadership
: Provides consumer led, thought leadership to customer teams, partnering with key accounts to achieve successful line reviews and flawless in market execution
Agility
: The ability to work in a fast paced environment, manage multiple projects simultaneously and prioritize work to meet deadlines is essential to be successful in this position.
3 days in office (Tues-Thursday)
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.