Senior Manager, TikTok Shops / Social Commerce

Senior Manager, TikTok Shops / Social Commerce

Overview:

tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands.

What You’ll Do:

• Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
• Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
• Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.
• Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
• Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
• Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
• Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
• Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
• Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

What We’re Looking For:

• Proven TikTok Shop growth experience
• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
• Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends.
• Passion for TikTok, beauty trends and cultural moments
• Effective communicator and collaborator across creative, analytical, operational & technical teams.
• Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

Requirements:

• 5+ years of experience in digital merchandising, e-commerce, or social commerce
• Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required.
• Bachelor’s degree in Marketing, Business, or related field
• Excellent project management, organization, and multitasking skills.

Our Perks:

• Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment
• Tarte is an equal opportunity employer.