Marketing Manager, Front Store Seasonal

Job Responsibilities

Support day-to-day management of advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include select holidays/ seasons (Valentine's Day, Easter, Summer, Halloween, and Holiday). Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail, and social. Build strong relationships throughout Marketing Strategy and internal ad agency, establishing yourself as key resource and partner regarding brief development and project management.

Set priorities, stay on top of all deadlines and creative reviews/brief due dates, and assume a leadership role for assigned projects. This includes the development of Go-to-Market plans and seasonal re-caps comprehensively of all marketing launches. Oversee management of master product list and act as liaison with cross-functional partners to ensure detailed information is populated in timely manner
Support and assist with various elements of operations across the traditional, digital, and/or social spaces.

Serve as an expert of the business, knowing the seasonal merchandise, the target audience and competitive landscape, to support the team and contribute to strategy development.

Demonstrate behaviors consistent with Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity
Skills:
5+ years of marketing work-related experience; retail marketing B2C preferred
2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting)
Integrated experience across paid and owned channels
Understanding of social media platforms, digital environments and experience with production and content development
Advanced proficiency with Microsoft Office
Education/Experience:
BA/BS degree