Digital Performance Lead - AI-Driven Campaigns & ROI
Why This Role Stands Out
This hybrid role offers a fantastic opportunity to leverage AI-driven strategies and cutting-edge analytics to significantly impact campaign performance and ROI within the vibrant travel industry. You'll thrive here if you're a data-driven digital marketer passionate about optimizing campaigns and developing your skills in a supportive, growth-focused environment. Don't miss out on the chance to shape the future of digital advertising!
Quick Overview
Job Description
Ignite Travel Group is seeking a Digital Performance Specialist to drive digital channel performance from Broadbeach, focusing on enquiries and ROI across Ignite Travels brands. You will own end-to-end campaign planning, execution and reporting with a team of coordinators to hit targets.
The role emphasises data-driven decision making using GA4, Google Ads and Meta Ads, budgeting, testing, and AI-driven automation to scale campaigns while safeguarding brand safety.
Skills
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