Product Marketing Manager, Branded Content

Job Description
About CookUnity:
Food has lost its soul to modern convenience. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. And crafted with the passion that nourishes body and soul. This role will own key conversion and customer-quality metrics, partnering closely with Growth Marketing to turn traffic into durable business growth.

Analyze acquisition performance, user behavior, and drop-off points to identify opportunities that improve customer quality and funnel efficiency
~ Design and run statistically sound experiments across acquisition touchpoints and in-product experiences, balancing rapid tests with foundational investments
~ Lead Design and Engineering across First Impressions and Funnel to rapidly ship and iterate on improvements
~ Partner closely with Growth Marketing to translate channel strategy, creative, and audience insights into message-matched acquisition experiences
Own the acquisition customer experience (XP) calendar, ensuring experiments run by other teams do not conflict with Growth team goals or traffic needs.

Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage
Lead cross-functional squads focused on improving first-purchase conversion, acquisition quality, and early retention across every step of the journey
~ Meaningful lift in conversion and acquisition quality from first impression through first purchase
Cross-functional alignment between product, marketing, and operations around funnel priorities
Strong analytical toolkit and comfort using analytics tools (Hex, Tableau, Amplitude, Mixpanel, or similar)
Strong commercial judgment and ability to prioritize across customer impact, growth, unit economics, and P&L tradeoffs
Empathy for customers and a passion for improving product experiences
Excellent communication and collaboration skills, including direct partnership with Growth or Performance Marketing teams
~ Snowflake, Hex, and internal data platforms
Tableau
Health Insurance coverage
????

A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
???? AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
????????️‍♀️ Personalized Spanish coach
???? CompensationAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. If you're interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.

We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. We've recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity.

Here are a few tips to help you protect yourself and know what to expect from us:
You can always find them on LinkedIn with verified profiles. If you're unsure, feel free to reach out to us on our official LinkedIn Company Page. com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We'll never ask for payment or personal financial details.