Head of Performance Marketing

The Head of Performance Marketing will own customer acquisition and revenue growth across all Direct-to-Consumer channels for My Amazon Guy's DTC division. This leader will pair sharp analytical skills with creative insight, working hand-in-hand with the Creative Strategist to develop campaigns that scale profitably, elevate brand presence, and maximize return on ad spend.
You'll lead and mentor a high-performing team of Paid Media Specialists, translating business goals into measurable marketing outcomes while fostering a culture of experimentation, learning, and operational excellence.

• *Key Responsibilities:**
• *Strategy & Leadership**
• Define and execute the DTC performance marketing roadmap across paid social, search, display, programmatic, and emerging channels.
• Partner with the Creative Strategist to align ad creative, messaging, and funnel strategy with performance goals.
• Establish clear KPIs (CAC, ROAS, MER, LTV, retention) and maintain a testing culture that drives continual improvement.
• *Campaign Planning & Execution**
• Oversee campaign architecture, budget allocation, pacing, and optimization across all DTC paid media.
• Collaborate with the Creative Strategist on briefs, asset iterations, and audience insights.
• Leverage first-party data, pixels, and conversion APIs to optimize targeting and attribution.
• *Measurement & Reporting**
• Build dashboards and reports that surface actionable insights for leadership.
• Partner with data and analytics resources to ensure clean attribution and accurate ROAS/LTV modeling.
• *Qualifications:**
• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.