Area Sales Manager - Northern England

We are seeking an ambitious and commercially driven Business Development/ Area Sales Manager to develop and grow sales across Northern England.

The successful candidate will be responsible for promoting Norseal s comprehensive range of fire door, acoustic, smoke control, fire stopping and sealing solutions to:

• Timber door manufacturers
• Architectural ironmongers
• Door set manufacturers
• Fire door manufacturers
• Specialist distributors
• Joinery manufacturers
• Passive fire protection companies
• Specification influencers

The role combines new business development, account management, product specification and relationship building to increase market share and revenue growth across the region.

Key Responsibilities

Business Development

• Identify, prospect and secure new customers within the timber door manufacturing and architectural ironmongery sectors.
• Develop strategic sales plans to achieve territory sales and margin targets.
• Create and maintain a healthy sales pipeline using CRM systems.
• Generate new opportunities through networking, industry events, exhibitions and referrals.
• Secure product approvals and preferred supplier status with key customers.

Account Management

• Manage and grow existing customer relationships.
• Conduct regular customer visits and business reviews.
• Deliver sales presentations and product demonstrations.
• Identify opportunities to increase product penetration within existing accounts.
• Negotiate commercial agreements and annual contracts.

Product Promotion & Specification

Promote Norseal s portfolio including:

• Acoustic door seals
• Smoke seals
• Intumescent fire seals
• Automatic drop seals
• Glazing seals
• Sliding door sealing systems
• Fire stopping solutions
• Door hardware products
• Letterplates and security products
• Ironmongery protection systems
• Bespoke sealing solutions

Market Development

• Monitor competitor activity and market trends.
• Identify emerging opportunities in fire door compliance, certification and passive fire protection.
• Work closely with technical and marketing teams to support product launches and campaigns.
• Provide accurate market intelligence and customer feedback.

Project & Specification Selling

• Engage with manufacturers at design and production stages.
• Support customers with product selection, compliance requirements and technical solutions.
• Work with architects, specification writers and project stakeholders where appropriate.
• Develop opportunities that lead to long-term specification of Norseal products.

Reporting

• Maintain accurate CRM records and forecasting.
• Produce monthly sales activity and pipeline reports.
• Track KPIs including sales revenue, gross margin, new account wins and project opportunities.

Key Performance Indicators

• Achievement of sales and profit targets.
• New customer acquisition.
• Growth of existing accounts.
• Pipeline value and conversion rates.
• Product specification wins.
• Customer retention and satisfaction.
• CRM compliance and reporting accuracy.

Skills & Experience Required

Essential

• Minimum 3 years experience in business development or technical sales.
• Proven track record of selling into:
  • Timber door manufacturers
  • Architectural ironmongers
  • Building products distributors
  • Construction product supply chains
• Strong commercial negotiation and presentation skills.
• Ability to work independently in a field-based role.
• Full UK driving licence.
• Excellent communication and relationship-building abilities.

Desirable

• Experience within:
  • Fire door industry
  • Architectural ironmongery
  • Passive fire protection
  • Timber products
  • Door hardware
  • Building products manufacturing
• Knowledge of:
  • Fire door compliance
  • BS 476 and EN fire testing standards
  • Acoustic performance requirements
  • Doorset manufacturing processes
• Existing network within the timber door or ironmongery sectors.

Personal Attributes

• Self-motivated and results driven.
• Professional and credible with customers.
• Strong problem-solving ability.
• Strategic thinker with a proactive approach.
• Excellent organisational and time-management skills.
• Team player capable of working across multiple departments.
• Passionate about delivering exceptional customer service.

What Success Looks Like

Within the first 12 months you will:

• Establish strong relationships with key timber door manufacturers and architectural ironmongers across the territory.
• Secure multiple new trading accounts.
• Deliver consistent sales growth against target.
• Increase specification and usage of Norseal products across customer manufacturing operations.
• Become a trusted advisor on fire, smoke and acoustic sealing solutions.

This role offers an excellent opportunity for a highly motivated sales professional to join a respected market-leading specialist supplier and play a key role in supporting the continued growth of Norseal throughout the North of the UK.