Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven.

About the Role

You will partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products. This role requires someone who is data-driven, thrives in a test and learn environment, and is always looking for ways to use data to improve the customer experience, to drive engagement during the first 3 months of a subscriber’s lifetime with us.

Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention
Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications are value adds and improve ROI of early life outreaches to help inform roadmap prioritization
CSM/Product partnership
Partner with product on new feature launches and how those can be used to drive value early and often for customers 3.

Customer-First Focus
Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
Translate data insights into actionable recommendations for improving early life retention
About you:
Education
: Bachelor’s degree in Marketing or related field
Experience
:
~Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
Experience using AI in CSM workflow a bonus
Personal Attributes:
Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
Someone who loves every aspect of Lifecycle – the creative, the analytical, and the customer experience.

You maybe even spend your free time screenshotting exceptional user experiences.

Location

New York Office (Onsite 3 days per week) The annual base salary for this position is expected to be between $180-$200K and is eligible for a bonus. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. After you submit your application, you can expect the following steps in the recruitment process:
CSM Team Member Interviews