CRM & Digital Growth Architect

Agrifutures is seeking a Head of CRM & Digital Channels to lead the strategy, optimisation and growth of its owned digital ecosystem in Australia. You will own the end-to-end customer journey across CRM, loyalty, website, app, Order Ahead and digital touchpoints, aligning to commercial objectives and customer value.

Reporting to the CMO, you will drive lifecycle marketing, segmentation and personalisation, while partnering with technology and agencies to deliver a seamless, data-driven customer