Country Director (US)

In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting scale-up journey. Backed by the success of our Australian sportsbook, Dabble is revolutionizing the industry by delivering a unique and immersive community-based experience.

Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other players (including friends, ex-athletes and celebrities) and copy their bets with ease. Our mission is clear: to lead the charge in creating a social gaming experience like no other, where cutting-edge entertainment meets real connection and engagement.

Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives across the country. We're passionate, we're driven, and we're on the lookout for the next Dabbler!

Dabble Culture

• Wear what makes you comfortable so you can concentrate on what’s important

• Whether it's from home or elsewhere, choose the setting that best supports your productivity

• Collaborative, open-minded team. We value both big and small ideas!

• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• Three weeks of paid vacation leave per year

• Two weeks of paid sick leave per year

• 401k matching up to 200%*

• Health insurance*

• Unpaid time off available

• Paid parental leave available

• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

The Role
We're looking for a US Country Director to take ownership of our US commercial performance and play a key role in Dabble's next stage of growth.

Dabble has an ambitious strategy to 2030, built around three key pillars:

• Our Engine – Delivering a 6-star customer experience, making intentional investments and building a business that can scale.

• Our Edge – Owning social betting, making Dabble a game in itself and creating more win-big moments for our customers.

• Our Evolution – Delivering iGaming our way, expanding our model globally and becoming public market ready.

The US is a big part of these ambitions, and this role will have a real say in how we grow and compete in the market.

Reporting to our Chief Strategy & Commercial Officer, you'll own US Net Revenue performance and help shape where we invest, what we prioritise and how we compete.

You'll be the expert on the US wagering market, understanding our customers, what drives profitability, where the opportunities are and how we stack up against the competition.

Working closely with our global Marketing, Product, Trading and Customer Value teams, you'll bring the right people together to turn commercial opportunities into results.

This is an opportunity to take real ownership of a key market, influence decisions at the highest level and help shape Dabble's future in the US.
Responsibilities

• Take ownership of US Net Revenue performance, including commercial planning, forecasting, budgets and delivery against targets

• Develop and deliver the US commercial strategy, identifying opportunities to grow revenue, improve profitability and strengthen our position in the market

• Build a deep understanding of our US customers, including acquisition, retention, player behaviour and what drives long-term customer value

• Use customer acquisition costs, lifetime value, cohort performance and retention data to guide investment decisions and ensure we're spending in the right areas

• Work closely with our Trading teams to understand pricing, margins, promotional activity and how these impact overall commercial performance

• Get hands-on with performance data to understand what's driving results, identify areas for improvement and turn insights into clear recommendations

• Work closely with Marketing, Product, Trading, Customer Value, Data, Finance and Compliance to align priorities and deliver results for the US market

• Lead the commercial planning for US product launches and campaigns, working with teams from initial planning through to launch and post-launch performance reviews

• Keep across the US wagering market, including competitor activity, emerging operators, regulatory developments and industry trends, to identify opportunities and potential risks

• Represent the US business in global planning, product prioritisation and investment discussions, providing clear commercial insights and recommendations to the Executive and Board

Skills & Qualifications

• Extensive experience within the US online sports betting, sportsbook or iGaming industry, with a deep understanding of the market and competitive landscape

• Demonstrated experience owning revenue, commercial performance or P&L outcomes within a consumer-facing business

• Strong commercial and financial understanding, including budgeting, forecasting, profitability, margins and investment decisions

• A solid understanding of sportsbook trading fundamentals, including pricing, hold, liability and promotional costs

• Experience using customer acquisition costs, lifetime value, retention and cohort analysis to inform commercial decisions

• Proven experience developing commercial strategies and delivering measurable business growth.

• Comfortable getting hands-on with data, challenging assumptions and using insights to make decisions rather than relying solely on reports

• Experience influencing senior stakeholders and working across multiple functions, particularly Marketing, Product, Trading and Finance

• A strong understanding of the US wagering landscape, including state-by-state regulations, market economics and how these impact commercial decisions
  

Are you a Dabbler?

A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).

A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.

Remuneration

The advertised salary for this position is $240,000 USD + benefits with room to be flexible.

Primary Location

Our preference is for this role to be based in Austin, Texas. For the right candidate we would consider a fully remote position, however you would need to be based in one of the following states: Texas, Nevada, Colorado, North Carolina, Florida, Illinois, New York, Connecticut, Pennsylvania.