Marketing Researcher IV

RESPONSIBILITIES

Kforce has a client in San Diego, CA that is seeking a Marketing Researcher IV.

Summary

The Strategic Research team helps shape how we use data and consumer learning to inform strategies and investments across Marketing & Communications functions at Intuit, especially for Intuit platform brand and GBSG (our Global Business Solutions Group). We are looking to expand our resources in creative and marketing research.

The individual in this role will support creative research across our brands, with a primary focus on AI-enabled pre-testing of a large volume of advertising creative - spanning top-of-funnel (awareness), middle-of-funnel (consideration), and bottom-of-funnel (conversion) campaigns. This role will actively partner with global brand marketers, product managers, media managers, creative teams, analysts, and other researchers across a variety of initiatives, including the creative pre-testing work, but could also include Global Brand Health requests, In-Market Campaign measurement, and other ad hoc research projects that are needed.

To succeed in this role, you will have a mix of expertise in creative/ad testing research, global brand health tracking, research data analysis, quantitative and qualitative research, and experience working in cross-functional teams. Strong executive presence is essential, as this role could regularly present creative research findings and recommendations directly to senior leaders and teams. Additionally, you can operate independently (without too much oversight) with extreme ownership, with velocity (our organization is moving fast), and in a collaborative manner.

By extreme ownership, we mean

• Deeply immersing yourself in the business strategy and customer problem
• Aligning with the team on what the outcomes we're trying to achieve and then holding yourself and others accountable to those outcomes
• Asking difficult questions and having difficult conversations quickly to surface issues

REQUIREMENTS

• 7+ years of experience in strategic insights and brand performance work with heavy emphasis on cross-functional collaboration and execution
• Must have creative research experience (e.g., ad/copy pre-testing, creative effectiveness research, concept testing), including familiarity with AI-enabled testing tools and approaches
• Experience with brand health tracking, global marketing research, and campaign in-market measurement/research is preferred
• Proven experience in successfully facilitating relationships to drive business results and to be a strong collaborator
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously
• Strong executive presence, with a demonstrated ability to present research results and recommendations clearly and confidently to leaders and teams
• Effective problem-solving, analytical, story-telling, visualization, communication and interpersonal skills
• Capable of delivering clear and concise written/verbal communications to all stakeholders of the organization (including marketing leaders, creative teams, agency partners, analytics), managing expectations of key business stakeholders and helping to drive value from research
• Must be proficient in working asynchronously in shared documents (e.g., Google Slides, Docs, Sheets/Microsoft SharePoint files) and collaborating through instant messaging (e.g., Slack, MS Teams)
• Adept at collaborating with a distributed team in a remote/hybrid environment
• A forward-thinking mindset with a curiosity for leveraging emerging technologies, including Generative AI, to improve efficiency and innovation

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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