Regional Sales Leader (Midwest or West)

Job Description
Job Description
Superior Insurance Partners is a rapidly growing insurance brokerage platform specializing in commercial lines, personal lines, and employee benefits solutions for businesses and individuals across the United States. Through strategic acquisitions and long-term partnerships with leading independent agencies, Superior has built a strong presence throughout the Midwest and Eastern U.S. At the core of Superior's approach is its mission: to improve the lives of its Agency Partners by supporting their personal, professional, and financial goals.

Rather than applying a one-size-fits-all model, Superior develops customized growth strategies tailored to each partner agency's unique vision and objectives. Agency partners gain access to a robust shared-services platform that includes accounting and finance, recruiting, human resources, AMS/IT support, marketing, and M&A expertise — allowing local agencies to maintain their entrepreneurial culture while benefiting from the scale, resources, and best practices of a larger organization.

Long-term economic alignment ensures partners remain invested in the collective success and growth of the platform. Superior Insurance Partners is backed by Tyree & D'Angelo Partners ("TDP"), a leading Chicago-based private equity firm focused on investing in and partnering with lower middle-market businesses. TDP companies have completed over 1,000 partnerships, have grown to over $4 billion of enterprise value, and TDP has over $1.4 billion of capital under management.

Position Overview
Superior Insurance Partners is seeking a Regional Sales Leader to step into a high-impact player-coach role within our growing platform. The Sales Leader will be responsible for driving new business production, developing and coaching producers, strengthening pipeline discipline, and building a consistent, intentional sales culture. This role directly supports a growing team of producers and works closely with executive leadership to support long-term growth objectives.

Key Responsibilities
Sales Leadership & Producer Development
Lead, coach, and develop a team of producers, with clear expectations to elevate individual performance
Drive consistent sales velocity growth across the team
Conduct structured, productive 1:1 coaching sessions focused on:
New business development
Pipeline health and opportunity strategy
Sales activity and execution
Individual development plans and career progression
Join producers on client and prospect meetings to:
Provide live coaching and feedback
Help advance deals and overcome obstacles
Model effective, repeatable sales behaviors
Sales Process, Accountability & Execution
Hold producers accountable for sales activity, appointments, and follow-through
Run structured sales meetings emphasizing:
Accountability and execution
Pipeline transparency and deal progression
Skill reinforcement and role-playing
Bring greater intentionality to:
Pipeline building (how to build it—not just track it)
Prospecting consistency and time management
Sustainable performance and work-life balance
Challenge producers constructively through:
Role-playing and skill practice
Real-time coaching and feedback
Clear expectations between meetings
Recruiting & Talent Pipeline Development
Actively support the recruitment of production talent
Help build a culture where leaders and producers contribute to recruiting
Leverage relationships from large brokerage environments (e.g., AJG, Marsh, Aon, Alliant)
Build and maintain a long-term producer talent pipeline
Partner with executive leadership and Talent Acquisition on hiring strategy
Prospecting Strategy & Market Focus
Help producers identify and prioritize the right prospects through:
Industry and niche focus
Ideal group size and account profile
List building and targeting strategies
Warm-lead strategies and Centers of Influence (COIs)
Provide guidance on account strategy, structure, and overall approach
Support developing producers with day-to-day deal and pipeline questions
Personal Production
Actively produce new business with meaningful annual production expectations aligned with leading a team of producers
Focus on middle-market accounts, typically serving organizations with $10M–$150M in revenue
Leverage existing relationships, referral partners, and Centers of Influence to drive consistent deal flow
Serve as a role model for prospecting discipline, deal strategy, and execution
Experience & Industry Expectations
Property & Casualty (P&C) or Employee Benefits (EB) experience required
Familiarity with cross-sell work or collaboration strongly preferred
Industry experience is critical to effectively coach and develop producers, particularly newer producers
This role is not intended for candidates new to the insurance industry, as that would slow team development
Qualifications
Proven success as a middle-market producer in P&C and/or Employee Benefits
Demonstrated ability to generate and manage a substantial book of business
Desire to move into a formal sales leadership role
Strong coaching mindset—values developing people as much as producing
Comfortable challenging others and holding teams accountable
Strong executive presence, communication skills, and credibility with producers and leadership
Experience in large brokerage environments is a plus
What Success Looks Like
Clear lift in producer confidence, pipeline quality, and accountability
Consistent sales rhythm driven by execution and coaching
Stronger sales culture centered on discipline, support, and performance
A visible, trusted leader producers want to follow
Compensation Philosophy & Incentives
This is a performance-oriented, player-coach role.

Compensation is structured to reward producer development, sustained sales growth and personal production. Competitive base salary to support leadership responsibilities
Commission on personal production
Performance-based incentives tied to sales velocity and producer development
Long-term equity opportunities aligned with building enterprise value
Meaningful upside is earned through writing business, developing producers, and driving long-term growth