Marketing Web Analytics - Healthcare

Marketing Analytics Analyst – Healthcare

$50-$55/hr W2 

9+ Month Contract

Remote with US EST Hours (live in CST or EST time zone)

SQL | Power BI | Google Analytics or Heap | Digital Marketing Analytics and Web Analytics

No CORP to CORP or 3rd party agencies

We are seeking a Senior Marketing & Web Analytics Analyst to turn website and marketing data into actionable insights that improve customer experiences and marketing performance.    This person will analyze website behavior, marketing performance, customer journeys, and campaign results while supporting executive reporting, measurement frameworks, and Business Intelligence initiatives.

Responsibilities

• Analyze website traffic, user behavior, customer journeys, conversions, and overall web performance.
• Use web analytics tools to identify trends and opportunities to test and optimize website and marketing performance.
• Analyze marketing performance across Paid, Owned, and Earned channels.
• Integrate data and insights from multiple sources to develop business recommendations.
• Create ongoing and ad-hoc reporting, dashboards, and executive-level presentations.
• Use SQL to extract, analyze, and validate data.
• Develop and maintain KPIs and measurement frameworks.
•   Support A/B testing, audience segmentation, and personalization initiatives.
• Partner with Marketing, Analytics, IT, agencies, and other stakeholders.
• Help improve reporting processes, documentation, data governance, and analytics workflows.
• Use Airtable or similar tools to manage analytics projects, requests, and processes.
• Clearly present findings, recommendations, and opportunities to business stakeholders and senior leadership.

Required Experience

• 3-5 years of experience in Marketing Analytics or Digital Marketing Analytics and Web Analytics
• Strong SQL (data querying, joins, transformations)
• Experience building dashboards in Power BI or similar BI tools
• Experience with Google Analytics (GA4 preferred) or HEAP
• Experience with digital advertising platforms (Google Marketing Platform, Meta Ads, The Trade Desk)
• Experience with KPI reporting, performance marketing analytics, and executive-level reporting
• Strong communication skills with ability to present insights to stakeholders
• Experience with Airtable or similar workflow/project management tools such as Monday.com, Smartsheet, Asana, or Jira
• Understanding of Paid, Owned, and Earned marketing channels
• Experience working with cross-functional Marketing, Analytics, and IT teams
• Strong project ownership and stakeholder management skills
• Excellent verbal, written, presentation, and data storytelling skills
• Experience working in healthcare, hospital systems, health insurance, medical, pharma, or nonprofit environments 

Education - Bachelors Degree in related field

Nice to Have

• Experience with Databricks, dbt, or modern data stack environments